@juliabroome
Instagram · Speaker address
@juliabroome HOW TO USE SERIES TO *GROW* 📈💖🧚🏼♀️ use this as your step-by-step to get yourself set up + if you already have this feature: let me know if I can help you take advantage of it!!! & if you’re still waiting, it’s still in the process of being rolled out but now is the *perfect* time to figure out your signature series so LMK if you want help with that 😇
Performance
Video #37122 · Speaker address
[01]
The creator explains Instagram's new 'Series' feature by first showing where to find it in the professional dashboard, then provides a step-by-step tutorial on how to create a series, including adding a strategic cover photo, title, and a compelling description. She differentiates between episodic and non-episodic series, advising on which reels to include for each type, and concludes with a call-to-action for viewers who need more help.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
HOW TO USE THE NEW *SERIES* FEATURE TO GROW
Verbal hook · 50%
Instagram just dropped the series feature, and this is exactly how you're going to use it to grow.
Visual hook · 5%
A speaker is positioned next to a large, clear graphic overlay that introduces the 'Series on Instagram' feature, immediately establishing the video's topic and educational value.
[06]
Steal this for your own video
just dropped , and here's exactly how to use it to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Announce a new, high-value tool or feature and make a bold promise about its benefit, creating immediate urgency and establishing value.
Payoff
Create an open loop by teasing more advanced information for a future video, then pivot to a direct call to action that prompts for specific comments to drive immediate engagement.
[08]
The structural pattern this video runs on
Framework
The Feature Masterclass
A step-by-step tutorial that layers strategic advice on top of a basic walkthrough for a new tool or feature, culminating in a tailored strategy split and an engagement-driving call to action.
The Gatekeeper Beat
Address common access issues or misconceptions, showing the user exactly where to find or enable the new tool, making them feel like an insider.
The 'It's Easy' Walkthrough
Demonstrate the fundamental setup process in a simplified, step-by-step manner to reduce user friction and build confidence.
The Pro-Tip Layer
Elevate the tutorial by providing expert-level strategic advice on optimizing the basic setup for maximum impact (e.g., cover photos, titles, descriptions).
The Conceptual Reframe
Introduce a powerful, simple analogy that reframes the tool's purpose, making its strategic value intuitive and memorable.
The Binary Strategy Split
Segment the audience by presenting two distinct, tailored strategies for different user types or goals, making the advice feel more personal and actionable.
HOW TO USE SERIES TO *GROW* 📈💖🧚🏼♀️ use this as your step-by-step to get yourself set up + if you already have this feature: let me know if I can help you take advantage of it!!! & if you’re still waiting, it’s still in the process of being rolled out but now is the *perfect* time to figure out your signature series so LMK if you want help with that 😇
title · beginning
HOW TO USE THE NEW *SERIES* FEATURE TO GROW
informational · beginning
Series on Instagram Series are a collection of reels where every reel is an episode of a bigger story.
contextual · middle
CLEAR TITLE
contextual · middle
VISUALLY APPEALING
contextual · middle
RECOGNIZABLE
informational · middle
YOUR SERIES = YOUR DIGITAL TV SHOW
informational · end
ONLY THE BEST
informational · end
MOST COMPELLING
call-to-action · end
let me know
Instagram just dropped the series feature, and this is exactly how you're going to use it to grow. Some of you think that you haven't gotten this feature yet when really it's hiding in your professional dashboard or at the very top of your profile as a notification. So if you have either of those, you're going to click on it. And if you actually haven't gotten this feature yet, it's in the process of being rolled out. Setting up your series is extremely simple. All you're going to do is hit create a series, and then it's going to ask you to add a cover photo. Ideally, you wanna be strategic here so that your cover photo clearly defines your signature series, and then I will insert the title. In the description, you wanna make it very clear what your series has to offer. Again, think of your series as your own digital TV show. Every great TV show on all of the major platforms has a synopsis that hooks you before you even press play. Then all you're going to do is click create and add all of the episodes to your series. If your series is not episodic, which means viewers don't need prior context, for example, maybe your series is you trying a new skincare product each week or you styling a different outfit each week. Those kinds of series don't require your audience to follow in order. So if that is the case, you're going to wanna select only the best and most compelling reels. If your series is episodic like mine is, which is a step by step, you're going to put every single episode in. No tier are a lot of mini tips and ways to make the most out of this new feature. But before I get into that, I wanna make sure that you are all set up. So if you need help creating a strong title or you need help with your description, let me know below.