@milkmakeup
TikTok · Vlog
@milkmakeup Makeup artist @Emily Wood knows how easy and versatile our Sticks are—especially while on-the-go. Now it's your turn to give them a try. Stack an extra 20% off all our Sticks during the Sephora Savings Event. Yep, that's on top of the discount you already get. Get Emily’s look with: Sculpt Stick in Stoked Matte Bronzer in Dazed Lip + Cheek in Flip + Enigma Highlighter in Lit Shop now in-stores and online @Sephora, @SephoraCanada + Sephora @Kohls.
Performance
Video #24663 · Vlog
[01]
A woman demonstrates a quick, on-the-go makeup routine in her car using three stick products. She applies and blends a contour stick, then a lip and cheek stick, and finally a highlighter stick, showing each product to the camera before concluding with the finished look and a shot of all three products.
[02]
[03]
1.4MAesthetic makeup routine product demo@saiebeauty · Product Demo
206.4KAesthetic makeup application montage@hourglasscosmetics · Product Demo
534.6K58.5×Quick blush application demonstration@morphebrushes · Product Demo
876.3K1.2×Demonstrates three lip gloss shades@gisou · Product Showcase
2.7M6341.5×Get ready using favorite products@casandra.mazzucco · Get Ready With Me
133.5K3.6×Skincare routine product texture showcase@merit · Product Showcase
11.2M36.5×Show and tell blush tutorial@rarebeauty · Tutorial / How To
3.5M1376.1×Makeup tutorial using one brand@kylei.ann · Tutorial / How To
4.9M60.8×Woman getting dewy makeup applied@rhode · Behind The Scenes
1.2M3.7×Rapid fire blush shade showcase@abigailcanfieldd · Rapid Fire Listicle
386.6K3.7×Rapid fire makeup product review@nyxcosmetics · Rapid Fire Listicle
4M2140.3×Aesthetic montage of glossy makeup@refybeauty · Product Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Visual hook · 100%
A woman in a car immediately applies dark contour makeup in distinct patches directly onto her forehead and cheeks, creating a visually striking pattern interruption.
[06]
Steal this for your own video
Open in a and immediately apply in dramatic, unblended patches across before revealing the finished result.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video begins mid-process, showing an unrefined or messy application of a core element, creating immediate visual curiosity about the final outcome.
Payoff
The 'Toolkit' Reveal
[08]
The structural pattern this video runs on
Framework
The On-The-Go Transformation
Demonstrating a complete transformation from a seemingly chaotic or unfinished state to a polished final result using a streamlined set of tools, all within a relatable, imperfect environment.
The Foundational Layer
The first tool is applied and integrated, establishing the base structure or solving the primary part of the problem. This turns the initial chaos into a structured foundation.
The Enhancing Layer
A second, complementary tool is applied and integrated, adding dimension, color, or a new feature on top of the foundation.
The Finishing Touch
A final tool is applied and integrated to add a highlight, polish, or final detail that completes the core transformation.
Makeup artist @Emily Wood knows how easy and versatile our Sticks are—especially while on-the-go. Now it's your turn to give them a try. Stack an extra 20% off all our Sticks during the Sephora Savings Event. Yep, that's on top of the discount you already get. Get Emily’s look with: Sculpt Stick in Stoked Matte Bronzer in Dazed Lip + Cheek in Flip + Enigma Highlighter in Lit Shop now in-stores and online @Sephora, @SephoraCanada + Sephora @Kohls.
Gnaw down on that rat tail. Okay. It's in hide for the