Viral Hooks
Trending short videosCreator shows favorite makeup sale items
B

@baileymbc

TikTok 路 Speaker address

@baileymbc It鈥檚 time for the @Kosas summer sale!! Don鈥檛 forget to snag your faves with 20% off site wide 馃┑ #kosas #kosassummersale

View original on TikTok

The edit1 shot 路 1 text
Shots Text1:46

Performance

Views
355.8K
Likes
1.1K
Comments
42
Engagement
0.3%
Outlier
1.4脳
Length 路 10 Jun 2025
1:46

Video #13576 路 Speaker address

Creator shows favorite makeup sale itemsfrom @baileymbc

[01]

Overview

The creator announces the Kosas Summer Sale and proceeds to do a full-face makeup tutorial using her favorite products from the brand. She demonstrates the application of a tinted SPF, a color corrector, concealer, loose powder, blush, and eyeliner, explaining the benefits and features of each item. She concludes by mentioning a double cleansing system and reiterates that all the products are available at a discount during the sale.

[02]

Simple outline

  1. 1Announce time-sensitive opportunity
  2. 2Demonstrate sequential item benefits
  3. 3Reveal final transformative result
  4. 4Reinforce urgent call to action

[03]

Related videos

[04]

Classification

Concepts
Product PromoTutorial / How ToBuying List
Elements
Title Text HookJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 45%

Kosas Summer Sale: 20% off 馃┑

Verbal hook 路 40%

Annual Kosas Summer Sale is here and it is the perfect time to grab those Kosas products you've been eyeing for 20% off site wide.

Visual hook 路 15%

A woman holds a handful of colorful makeup products up to the camera, immediately signaling the video's topic and creating visual interest.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Announce a high-value, time-sensitive opportunity (like a sale or limited release) and promise to guide the viewer through the best choices.

Payoff

A final visual recap holding all showcased items, reinforcing the initial call to action and reminding the viewer of the limited opportunity to acquire them.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Guided Haul

Systematically demonstrating a curated list of items available during a limited-time event, ordered by sequence of use to build a complete, desirable result.

  1. 1

    The Opportunity Frame

    State the event, the core benefit (e.g., discount), and the limited timeframe to create immediate urgency and establish the video's premise.

  2. 2

    The Expert's Promise

    Establish authority by promising to curate the best options and show the viewer exactly 'what you need,' simplifying their decision-making process.

  3. 3

    The Sequential Showcase

    Present a series of items one by one, following a logical order of application or use. Each item is put through a repeating micro-pattern to build a complete look or outcome.

  4. 4

    The Value-Add Bonus

    Introduce a final, related item that falls slightly outside the primary category (e.g., skincare vs. makeup) to provide unexpected extra value and reinforce expertise.

Themes

  • product recommendation
  • beauty routine
  • sales promotion
  • clean beauty

Techniques

  • product demonstration
  • direct address
  • get ready with me

Trends

  • GRWM
  • haul
  • brand sale promotion

Post caption

It鈥檚 time for the @Kosas summer sale!! Don鈥檛 forget to snag your faves with 20% off site wide 馃┑ #kosas #kosassummersale

Text overlays

  • title 路 beginning

    Kosas Summer Sale: 20% off 馃┑

Transcript

Annual Kosas Summer Sale is here rank is the perfect time to grab those Kosas products you've been eyeing for 20% off site wide. There are so many good ones. Let me show you what you need. Starting off with Dream Bean Sunlit, one of my favorite products of all tier. It dramatically reduces the number of steps in my routine because it's like bronzing drops, SPF, a primer all in one. It just has the most beautiful finish. Lightweight, non greasy, water resistant, and it lasts all day long. Next is the Revealer Extra Bright, magic for dark circles and puffiness. It's a peachy color corrector that also has skin care in it. It's a serum texture, so it layers perfectly under your concealer. Then I'm gonna go in with the Kosas Revealer Concealer pretty much all over my face like foundation. No creamy and hydrating it won't clog your pores or cause acne. On top of being literally stunning it's clinically proven to reduce fine lines and wrinkles. Sign me up. Best, going with my literal obsession. This is the Cloud Best Worse in the shade Better. Do not let this color scare you. It blends out super translucent. It's the most blurring worse powder. Literally, it's like a beauty filter. It's talc free and it's good for sensitive skin no it won't break you out, which again is so important to me. Next, we have brand new shades of the blush is life. I am so excited. I'm gonna show you wave bling, a gorgeous vibrant peachy color. Absolutely love these blushes. They are so pretty. Shut up. They're a powder better they look so glowy on your skin. Stunning. Pop on some of the Soul Gazer eyeliner in the shade Bewitched. It's a purply shade that makes brown eyes pop. So pretty. Sealing it all in with the Cloud Better Mist. If you're looking for a setting spray that doubles as skincare and makeup, this is your girl. Doesn't feel sticky or techy at all. Literally best, like, melts everything together. It makes your makeup look better every single time. I don't know how. Special mention for the new plump and juicy double cleansing system. This will change your life. If you wear makeup and you're not double cleansing, what are you doing? This is the only way to get your face clean. Comes with an oil cleanser and a gel cleanser. Removes makeup, unclogs pores, hydrates your skin, everything you need. If you've wanted to get your hands on any of these products, the KOSA SummerSeal is the perfect time to grab them to snag them while you best.

Creator shows favorite makeup sale items | Viral Hooks