@coffeeandcontracts
TikTok · Speaker address
@coffeeandcontracts for all our real estate agents who like to walk into a listing and record like you’re on facetime 🤳🤳 #realestatemarketing #realestatemarketingtips #realtorsoftiktok
Trending short videosComparing bad vs good filming
The edit1 shot · 18 text
Shots Text0:24
Performance
- Views
- 186.2K
- Likes
- 11.2K
- Comments
- 67
- Engagement
- 6.1%
- Outlier
- 1.1×
- Length · 7 Jun 2025
- 0:24
Video #4545 · Speaker address
Comparing bad vs good filmingfrom @coffeeandcontracts
[01]
Overview
The creator demonstrates common mistakes real estate agents make when filming property videos, such as using one hand or sweeping the room too quickly. She then contrasts these with the correct techniques, like using two hands for stability and making slow, deliberate movements with the whole body. The video concludes by showing a montage of high-quality, stable clips as an example of the improved final result.
[02]
Simple outline
- 1Identify common mistake
- 2Demonstrate incorrect method
- 3Demonstrate correct method
- 4Showcase superior result
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook
I
Verbal hook · 65%
Okay. I don't know who needs to hear this, but stop filming your listening videos with one arm like this.
Visual hook · 35%
A woman in a bright, modern home holds up a phone to film, immediately establishing the context of real estate videography in an aesthetically pleasing setting.
[06]
Hook template
Steal this for your own video
I don't know who needs to hear this, but stop filming your videos .
- — I don't know who needs to hear this, but stop filming your property tour videos with one shaky hand.
- — I don't know who needs to hear this, but stop filming your unboxing videos with the camera pointed straight at the ceiling light.
- — I don't know who needs to hear this, but stop filming your workout tutorials with your phone propped against a water bottle.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A direct address that calls out a specific audience and commands them to stop a common, flawed practice.
Payoff
A montage of polished, high-quality examples that serve as visual proof of the technique's effectiveness, delivering a satisfying 'after' state and fulfilling the initial promise.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Corrective Method
A 'before and after' instructional format that identifies a common mistake, demonstrates a superior technique, and proves its value with a showcase of the improved result.
- 1
The Flawed Practice
A visual demonstration of the common mistake from the user's perspective, establishing the 'before' state and creating relatability.
- 2
The Authoritative Pivot
A direct-to-camera moment where the creator introduces the superior alternative, signaling a clear shift from problem to solution.
- 3
The Methodical Correction
A step-by-step demonstration of the improved technique, breaking down the solution into simple, actionable parts.
- 4
The Promised Transformation
A verbal bridge that explicitly states the value proposition, framing the upcoming visuals as the direct result of the new method.
Themes
Techniques
Trends
Post caption
for all our real estate agents who like to walk into a listing and record like you’re on facetime 🤳🤳 #realestatemarketing #realestatemarketingtips #realtorsoftiktok
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Transcript
Okay. I don't know who needs to hear this, but stop filming your listening videos with one arm like this. Instead, keep your camera steady by holding your phone with both bad and keeping your arms tight to your sides. Instead of sweeping around the whole room, just focus on different corners of the room, and make very minimal movements with your whole body, not your arms. No now your videos can go from this to quick scroll stopping clips like these.