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Trending short videosCoffee shop taste tests new drink
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@littlejoycoffee

Instagram · Vlog

@littlejoycoffee emo pumpkin spice syrup recipe. it’s basically pumpkin spice caramel sauce with a few differences like adding honey and browning the butter. The recipe isn’t 100% dialed in yet, but still very good. 200g sugar 50g honey 175g warm heavy cream 4tbs butter 100g roasted pumpkin 7g pumpkin pie spice 2g salt 4g vanilla paste Brown your butter then set aside. Warm your cream to somewhere around 150f and set aside. (optional) In yet another pot or pan, if you have any left, cook your pumpkin puree on medium high for about 3 min. First you’re going to drive off the moisture, then the color will begin to deepen (and the flavor will too). Set aside. Now we’re going to make the honey caramel sauce: Add sugar and honey to a pot and slowly caramelize over medium heat until deep amber color. Do not stir. Swirl instead. Remove from heat and slowly whisk in your warm cream. Add brown butter and whisk until incorporated well. Put caramel back on heat. Stir in roasted pumpkin, salt, and spices. Bring to a simmer for about 15 seconds then remove from heat. Add vanilla and keep in fridge for 2 weeks. ***We set ours on top of our espresso machine during service. Otherwise sauces like this can be hard to work with right out of the fridge.

View original on Instagram

The edit1 shot · 6 text
Shots Text1:23

Performance

Views
233.9K
Likes
15.5K
Comments
159
Engagement
6.7%
Outlier
1.8×
Length · 20 Aug 2026
1:23

Video #39763 · Vlog

Coffee shop taste tests new drinkfrom @littlejoycoffee

[01]

Overview

A coffee shop owner recounts being called 'basic bitches' for their pumpkin spice latte, then introduces a new 'emo' version with brown butter and caramelized honey. He and his baristas conduct a blind taste test between the old and new recipes. After everyone surprisingly votes for what they believe is the 'basic' version, a plot twist reveals they all preferred the new 'emo' latte, which is then officially added to the fall menu.

[02]

Simple outline

  1. 1Frame relatable conflict
  2. 2Stage a blind comparison
  3. 3Reveal surprise outcome
  4. 4Announce final verdict

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesQuest RecapStorytime
Elements
Text OverlayB&W CutawaySocial Proof ScreenshotB-Roll Cutaway

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

brown butter caramelized honey pumpkin spice

Verbal hook · 30%

Today is day two of trying new drinks until we find one good enough for the fall menu.

Visual hook · 15%

A man in a well-lit, aesthetically pleasing coffee shop environment actively pours milk into a pitcher, indicating a process is about to begin.

[06]

Hook template

Steal this for your own video

Day [number] of testing [product/recipe] until we find one good enough for [goal/occasion]

  • — Day 4 of testing hot sauces until we find one good enough for the restaurant menu.
  • — Day 2 of testing skincare serums until we find one good enough for sensitive skin.
  • — Day 7 of testing protein bars until we find one good enough for marathon training.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a high-stakes mission immediately followed by a relatable, emotionally charged backstory that creates an 'us vs. them' dynamic.

Payoff

Announce the official victory of the underdog challenger, resolving the initial conflict and validating the effort. Conclude with a direct question to the audience to drive engagement.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Underdog Switcheroo

Frame a competition between an established 'basic' option and a new, complex 'underdog' alternative. Through a blind test, mislead the audience into believing the basic option wins, then reveal via a plot twist that the underdog was the true winner all along.

  1. 1

    The Mission & The Grudge

    State the goal (e.g., creating a new product) and introduce a past injustice or conflict that provides emotional motivation for the current task. This frames the story as a quest for redemption.

  2. 2

    The Contenders' Introduction

    Present the two opposing options: the 'old/basic' incumbent (the source of the conflict) and the 'new/complex' challenger (the proposed solution).

  3. 3

    The Blind Gauntlet

    Show multiple judges evaluating the options in a blind test. This sequence builds suspense and establishes what appears to be a clear trend in judgment.

  4. 4

    The False Verdict

    Collate the initial judgments, leading the audience to believe a specific, often ironic, outcome has been reached (e.g., the 'basic' option is superior).

  5. 5

    The Twist Reveal

    Uncover a hidden piece of information (a label, a mark) that completely subverts the false verdict, revealing the true winner was the opposite of what was expected.

Themes

  • creativity
  • responding to criticism
  • subverting expectations
  • product development

Techniques

  • storytelling
  • blind taste test
  • plot twist

Trends

  • behind the scenes
  • responding to comments

Post caption

emo pumpkin spice syrup recipe. it’s basically pumpkin spice caramel sauce with a few differences like adding honey and browning the butter. The recipe isn’t 100% dialed in yet, but still very good. 200g sugar 50g honey 175g warm heavy cream 4tbs butter 100g roasted pumpkin 7g pumpkin pie spice 2g salt 4g vanilla paste Brown your butter then set aside. Warm your cream to somewhere around 150f and set aside. (optional) In yet another pot or pan, if you have any left, cook your pumpkin puree on medium high for about 3 min. First you’re going to drive off the moisture, then the color will begin to deepen (and the flavor will too). Set aside. Now we’re going to make the honey caramel sauce: Add sugar and honey to a pot and slowly caramelize over medium heat until deep amber color. Do not stir. Swirl instead. Remove from heat and slowly whisk in your warm cream. Add brown butter and whisk until incorporated well. Put caramel back on heat. Stir in roasted pumpkin, salt, and spices. Bring to a simmer for about 15 seconds then remove from heat. Add vanilla and keep in fridge for 2 weeks. ***We set ours on top of our espresso machine during service. Otherwise sauces like this can be hard to work with right out of the fridge.

Text overlays

  • title · beginning

    brown butter caramelized honey pumpkin spice

  • contextual · middle

    caramelized honey

  • contextual · middle

    brown butter

  • contextual · middle

    roasted pumpkin

  • contextual · middle

    emo pumpkin spice latte

  • title · end

    plot twist

Transcript

Today is day two of trying new drinks tier we find one good enough for the fall menu. Last year, we became the victims of Internet bullying. It's a serious thing. We got called basic bitches for having a pumpkin spice latte on our menu. So today, we're gonna make a complex, misunderstood, emo pumpkin spice latte. Let's compare it to our regular recipe, see what's better. This This one, I I think is the brown better, and I think that the best bitch one wins. I agree with Serena, it tastes so much better. There's a lot more spice that really comes through in this rank, so basic bitch has gotta win. Sorry. This one's definitely the basic one and definitely better. Sometimes basic is just classic. That's all I'm saying. Okay. Best me confirm. One says emo p Yeah. The emo pumpkin spice latte no. Log worse. Emo pumpkin spice latte is actually going on the menu, and basic bitches are out. So you guys can't bully us in the comment sections right now. Should we call it the emo pumpkin spice better, or is that offensive to the emo community? Let me know.

Coffee shop taste tests new drink | Viral Hooks