Deep dive into vintage outdoor wearfrom @tdotbdot1

Transcript

Love Japanese brands being outdoorsy and vintage. You might be familiar with the giant Japanese entity, Beams, an everything brand interpreting American style through a Japanese lens. They've given their staff creative license to do deep dives into things that they love. This is where it gets cool. I love old stuff, and I am a vintage outdoor appreciator. But my interest pales in comparison to Beam's chief buyer, Shigeru Kaneko. You see, he loved it so much. He amassed his own collection of parkas, vests, jackets, you name it, and documented it all. His obsession now manifested in print has come to be known as outdoor expedition ninety nine. 99 different topics that he explores from vintage outdoor wear to the deep outdoor archive home at Utah State. Yes. Our tier veers into Logan, Utah which has the deepest archive of vintage outdoor print. The university has taken it upon themselves to preserve the coolest of cool outdoor ephemera. Bringing all of this together, Shigeru decided to take his work on tour. In this age of AI and hyper optimization, reference appreciation and archival work feel fresh. So in the spirit of outdoor apparel, I put on my traffic comb puffer in 70 degree weather, acquired a lanyard, and went to the functional fabric fair, and found the latest pop up of expedition club. Ages of textures, trim, and shapes that have now informed your Arc'teryx matcha rank, all on display alongside a vast spread of outdoor media. Deep human research out of sheer appreciation is a joy like none better, and he's sharing that through Expedition Club. And shout out to the archivist, Clint, who chatted me up about the outdoor archives happenings and history. If you get tier chance to check it out, I think you should.