Viral Hooks
Trending short videosStarting art club, design poster
K

@karocrafts

Instagram · Vlog

@karocrafts it’s real, it’s happening, first nyc chapter of KAC is Sept. 25 ◝(ᵔᗜᵔ)◜ posting the invite tomorrow at 12 but you can get early access if you’re on my newsletter ˘ᵕ˘ comment a ⭐️ emoji & i’ll add you!!! i’m so excited. i love gathering people lol. the first theme is the art of self discovery through collage, which i can’t wait to elaborate on tehe

View original on Instagram

The edit1 shot · 57 text
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Performance

Views
131.4K
Likes
14.5K
Comments
486
Engagement
11.4%

Video #11929 · Vlog

Starting art club, design posterfrom @karocrafts

[01]

Overview

The creator announces the launch of an art club in NYC and invites viewers to help design the poster. She shares past experiences hosting art clubs in Berlin, emphasizing the goal of making art and friends. She shows the process of creating the poster in Photoshop and invites viewers to join the art club, providing details on how to sign up.

[02]

Simple outline

  1. 1Announce event creation
  2. 2Share personal motivation
  3. 3Show creative process
  4. 4Highlight community aspect
  5. 5Provide access details

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The ScenesTutorial / How To
Elements
Montage EditingText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

I'm starting an Art Club in new

Verbal hook · 40%

I'm starting an art club in New York City.

Visual hook · 5%

Creator holding a drink and laptop, taking a selfie in front of a mirror.

[06]

Hook template

Steal this for your own video

I'm starting a [community or group concept] in [location].

  • — I'm starting a book club in Los Angeles.
  • — I'm starting a hiking group in Tokyo.
  • — I'm starting a supper club in London.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Announce the creation of an event with enthusiastic tone and visual appeal.

Payoff

Encourage engagement by asking for feedback and providing a clear call to action for event sign-up.

[08]

Narrative framework

The structural pattern this video runs on

Framework

Event Promotion with Personal Touch

Promote an event by sharing the personal journey and creative process behind its creation, emphasizing community building and unique experiences.

  1. 1

    The Announcement

    Introduce the event and its location, creating initial excitement.

  2. 2

    Personal Motivation

    Share the personal reasons and past experiences that led to creating the event, building relatability.

  3. 3

    Creative Process Showcase

    Visually demonstrate the creative process behind the event's promotional material, offering a behind-the-scenes look.

  4. 4

    Community Highlight

    Emphasize the community-building aspect of the event, showcasing past successes and the potential for new connections.

  5. 5

    Access Details

    Provide clear instructions on how to access the event, including timelines and special incentives.

Themes

  • community
  • creativity
  • friendship

Techniques

  • text overlays
  • montage editing
  • voiceover

Trends

  • art clubs
  • DIY
  • community building

Post caption

it’s real, it’s happening, first nyc chapter of KAC is Sept. 25 ◝(ᵔᗜᵔ)◜ posting the invite tomorrow at 12 but you can get early access if you’re on my newsletter ˘ᵕ˘ comment a ⭐️ emoji & i’ll add you!!! i’m so excited. i love gathering people lol. the first theme is the art of self discovery through collage, which i can’t wait to elaborate on tehe

Text overlays

  • title · beginning

    I'm starting

  • title · beginning

    an Art Club

  • title · beginning

    in new

  • title · beginning

    finally!

  • title · middle

    come design the poster with me

  • title · middle

    as i tell you

  • title · middle

    to host an art club

  • title · middle

    in my studio

  • title · middle

    last summer

  • title · middle

    twice in Berlin

  • title · middle

    way better

  • title · middle

    expected

  • title · middle

    simply to

  • title · middle

    to make friends

  • title · middle

    and when I tell you

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    was exchanging numbers

  • title · middle

    at the end

  • title · middle

    a bunch of girls

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    together

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    met that night

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    not to mention

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    I was blown away

  • title · middle

    by the actual collages

  • title · middle

    (everyone got a scan of their work)

  • title · middle

    I provide

  • title · middle

    and you just

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    with my brand

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    to just form

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    a real community

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    I want it

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    where I'm bringing

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    in new artists

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    explore a bunch

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    of different art mediums

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    can

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    I had to start

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    mixed media collage

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    since it's truly

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    and this one

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    with more intention

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    I'm titling it

  • title · middle

    self discovery

  • title · middle

    through collage

  • title · middle

    and I'll elaborate

  • title · middle

    that means

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    and wanna come

  • title · middle

    the invite link

  • title · middle

    tomorrow

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    I'm gonna send

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    an early access link

  • title · middle

    if you comment

  • title · middle

    it'll get you

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    really easily

  • title · middle

    of this poster

  • title · middle

    I tried making

  • title · middle

    but I think a still

  • title · middle

    is just better

Transcript

I'm starting an art club in New York City. Finally. Come design the poster with me as I tell you more about it. I've been wanting to host an art club in my studio since I moved in. Last summer, I did it twice in Berlin, and it went way better than I even expected. The goal is simply to make art and to make friends. And when I tell you everyone was exchanging numbers at the end of the night, a bunch of girls booked a weekend trip together that bad just met that night. Not to mention, I was blown away by the actual collages that were produced. I provide the rank, I provide the supplies, and you just show up. My end goal with my brand brand was always to just form a real community. I wanted no be a monthly series where I'm bringing in new artists and new themes for a bunch of different art mediums. But, obviously, I had to start with tier mixed media collage since it's truly what's gotten me here. And this one, I wanna lead with more intention. I'm titling it tier art of self discovery through collage, and I'll elaborate more on what that means in person. If you're in New York City and over 21 and wanna come, I will post the invite link tomorrow. But if you're on my newsletter, I'm gonna send an early access link. If you comment a star emoji, it'll get you signed up really easily. Let me know what you think of this poster. I tried making an animation, but I think it still is just better.

Starting art club, design poster | Viral Hooks