Viral Hooks
Trending short videosComedic tutorial for design app
M

@milkytran

Instagram · Vlog

@milkytran watch to see if it’s a boy or girl! Use @canva for your gender reveal invites #ad #canvapartner - do you think it’s a boy or girl?

View original on Instagram

The edit1 shot · 12 text
Shots Text1:00

Performance

Views
1.1M
Likes
8.7K
Comments
193
Engagement
0.8%
Outlier
10×
Length · 14 Sept 2026
1:00

Video #42877 · Vlog

Comedic tutorial for design appfrom @milkytran

[01]

Overview

The creator comedically announces she is 'pregnant with her second cat' and then walks the viewer through her process of using the design app Canva to create a humorous gender reveal party invitation. She demonstrates various Canva features, such as templates, stock imagery, and the background remover tool, by creating a custom invitation featuring her cat in an ultrasound photo, ultimately showcasing the final design and encouraging viewers to use the app.

[02]

Simple outline

  1. 1State absurd, intriguing premise
  2. 2Introduce relatable problem
  3. 3Demonstrate tool-based solution
  4. 4Reveal impressive final result
  5. 5Create future story hook

[03]

Related videos

[04]

Classification

Format
Concepts
Tutorial / How ToThemed AnnouncementSatirical Product Pitch
Elements
Screen RecordingRemove BackgroundGreen Screen CompositeText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

I'M PREGNANT

Verbal hook · 40%

I'm pregnant with my second cat.

Visual hook · 15%

A woman with a large, fake pregnant belly is holding a cat, creating an immediate and humorous visual contradiction that grabs attention.

[06]

Hook template

Steal this for your own video

I'M [ALARMING LIFE ANNOUNCEMENT IN ALL CAPS]

  • — I'M PREGNANT (with my second cat, and yes, I made the invitations in Canva)
  • — I'M GETTING MARRIED (to my sourdough starter, here's the ceremony budget)
  • — I'M QUITTING (my 9-to-5 and here's the spreadsheet that made it possible)

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An outlandish or paradoxical statement that creates an immediate 'wait, what?' reaction, compelling the viewer to seek an explanation.

Payoff

A dual-purpose closing that provides a direct call to action for the featured tool and creates an open narrative loop by teasing a future event, encouraging both engagement and a follow.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Absurd Premise Showcase

Hook the audience with a bizarre or humorous premise, then ground it in a relatable problem that can be solved using a specific tool. The narrative follows the creative process from concept to a satisfying final product, functioning as an entertaining tutorial and product demonstration.

  1. 1

    The Grounded Mission

    Translates the absurd hook into a familiar, real-world task or problem that needs solving, providing a clear objective for the narrative.

  2. 2

    The Relatable Confession & Tool Introduction

    Shares a moment of vulnerability or a 'secret' (e.g., imposter syndrome) that makes the creator relatable and seamlessly introduces a product or tool as their 'secret weapon' or solution.

  3. 3

    The Possibility Showcase

    Briefly explores the range of initial options or templates the tool provides, establishing its breadth of capability before diving into a specific execution.

  4. 4

    The Comedic Construction

    A step-by-step montage demonstrating the tool's key features being used to build the solution. Each step progressively adds to the initial absurd premise, making the process itself entertaining.

  5. 5

    The 'Pro-Move' Pivot

    Demonstrates a shift from basic use to a more advanced or personalized application of the tool, showcasing creative mastery and elevating the quality of the final product.

  6. 6

    The Final Product Reveal

    A clear, satisfying presentation of the finished, polished product, delivering the payoff for the entire creative journey and validating the tool's effectiveness.

Themes

  • humor
  • creativity
  • parody
  • satire

Techniques

  • comedic storytelling
  • product demonstration
  • screen recording
  • background removal

Trends

  • sponsored content
  • parodying social trends

Post caption

watch to see if it’s a boy or girl! Use @canva for your gender reveal invites #ad #canvapartner - do you think it’s a boy or girl?

Text overlays

  • title · beginning

    I'M PREGNANT

  • title · beginning

    WITH MY SECOND CAT

  • contextual · beginning

    #ad

  • contextual · beginning

    GENDER REVEAL PARTY

  • contextual · beginning

    I've been lying about being a graphic designer for years because all I use is Canva

  • informational · middle

    so they have a photo gallery where I can pull like different stock images like this ultrasound

  • informational · middle

    I have Canva Pro so I'm gonna use the background remover tool

  • contextual · middle

    I removed the background

  • contextual · middle

    instead of the footprints I made them into paw prints

  • contextual · middle

    adding accessories

  • call-to-action · end

    so use Canva for your own creative ideas

  • call-to-action · end

    FOLLOW TO SEE THE PARTY

Transcript

I'm pregnant with my second cat. And my son, Ducky, has already selected if he wants a brother or better, so it's time to invite people to the gender reveal party. I've been lying about being a graphic designer for years because all I use is Canva. Canva. They have a template for everything, so let's see what they have for gender reveal party. Okay. Cute. This one's kinda funny. No they have a photo gallery where I can pull, like, different stock images like this ultrasound. I have Canva Pro, so I'm gonna use the background remover tool. And good. And then I wanted a picture of me pregnant in there. I removed the bad and best the footprints, I made them into paw prints. Boys like, sports, I guess. Adding accessories. And then I just freestyle to try to make a little bit more my taste. I think I worst to be a little more editorial, a little more chic. And this is what I ended up with. I really love it. I think it looks really good. So use Canva for your own creative ideas and follow if you wanna see what my party looks like.