Explaining brand social media strategyfrom @jtbarnett

Transcript

I'm gonna share with you guys how the best brands in the world are gonna do social media the rest of this year, and I would love for you to share this with your team so you guys can go and crush it yourself. The opportunity right now is still organic social media, but it's going to evolve. Historically, brands on social media show up with one account. No think about this. You launch an account on TikTok. You launch an account on Instagram. It's your brand. That's the thing that you do. That's your handle. That's where everything is going. The goal with that was to build your audience as big as possible with the brand account, and then all the content gets shown to those people. But now two really important things that have changed. Number one, just because you have an audience doesn't mean that your content is being shown to them. Every video needs to be tailored and designed to hit that person specifically because that's how it works now. So if every single video you post is trying to appeal to a different demographic, you're shooting yourself in the foot. Number two, because following doesn't matter as much, it's a great opportunity for anybody to get traction. You can literally launch something today and have a video pop off just like that, which leads me to what's gonna happen. The brand is going to be the network. The best companies are not just gonna have one account. They're gonna have five to six different accounts, each of them appealing to different demographics or being unique series, and they will keep testing new things and piloting new shows often. This is already happening with big media companies. Go look at ESPN, TSN, Morning Brew, consumer brand that's doing a fantastic job best this. Go look at ClickUp. ClickUp has a main account, then they have a comedy account, a complete office like skit account. They have influencers that are fake personalities on their own channels. Because you might be at capacity on your main account. People might just not wanna follow your main brand account. That doesn't mean that you're done. You can go and get clever. Come up with different ideas. Man on the street, Do we have a podcast? Does our founder launch their own show? You guys in that room need to sit together and get really clear on what would our consumer watch. Let's go launch a show on a brand new account with that demo. Because building those organic communities and then funneling them through a link in bio or whatever to whatever you want is the way you're actually gonna move your product. And I know No didn't introduce myself, but if I can ever help you, we hire creators for tier. That's what my company does. That's why I'm able to talk about this. Love you guys. Wishing you the best. Much love.