@nyxcosmetics
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@nyxcosmetics who’s being a butter gloss for halloween? 🙋♀️ @probably_prisma and i are! - #nyxcosmetics #nyxprofessionalmakeup #diy #halloween #makeuptutorial #NYXCosmeticsxPartyAnimals
Trending short videosCreative DIY costume build process
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Shots0:32
Performance
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- Length · 14 Oct 2026
- 0:32
Video #45988 · Vlog
Creative DIY costume build processfrom @nyxcosmetics
[01]
Overview
The creator constructs a life-sized, wearable costume of a NYX Butter Gloss lip gloss tube. They start by building a base structure for the cap and tube using foam board, glue, and paint, then craft the applicator wand from a pipe and modeling material, before assembling, painting, and adding the brand's logo to complete the costume, finally revealing the finished product in action.
[02]
Simple outline
- 1Begin with confusing assembly
- 2Reveal form through color
- 3Add confirming details
- 4Demonstrate clever function
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Visual hook
The video opens with a rapid sequence of unusual actions: a person holding a hairpiece on a clip above their head, followed by them squeezing a large amount of white foam into their hand with a wide-eyed expression, creating immediate curiosity about what they are making.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Absurdist Premise: A rapid sequence of bizarre and seemingly unrelated actions using strange materials, creating an immediate 'What is happening?' question that hooks the viewer.
Payoff
The Functional Reveal: A final shot where the creator not only displays the finished object but also demonstrates its core function in a surprising and clever way, providing a satisfying and memorable conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Curiosity Build
To create a highly engaging process video by showing the construction of a recognizable object from unconventional materials, withholding its identity for as long as possible to build suspense, and culminating in a satisfying functional reveal.
- 1
The Chaotic Buildup
A fast-paced montage showing the assembly of the object's core structure using unconventional tools and materials, maintaining the mystery of the final product.
- 2
The Identity Clue
The application of a distinct and recognizable feature (like a specific color or pattern) that provides the first major hint to the viewer about what is being created.
- 3
The Full Assembly
The process of combining all the constructed components into the final, complete form of the object, resolving the structural mystery.
- 4
The Brand Confirmation
The meticulous application of specific, identifying details (logos, text, small features) that confirms the object's precise identity.
Themes
Techniques
Trends
Post caption
who’s being a butter gloss for halloween? 🙋♀️ @probably_prisma and i are! - #nyxcosmetics #nyxprofessionalmakeup #diy #halloween #makeuptutorial #NYXCosmeticsxPartyAnimals