Viral Hooks
Trending short videosCommentary on tech founder culture
M

@morganhoong

Instagram · Yap

@morganhoong i will always support women’s wrongs 🩵 #elizabethholmes #ai #startup #founder #sf

View original on Instagram

The edit1 shot · 15 text
Shots Text0:36

Performance

Views
218.8K
Likes
11K
Comments
97
Engagement
5.1%
Outlier
11.4×
Length · 21 Oct 2026
0:36

Video #47094 · Yap

Commentary on tech founder culturefrom @morganhoong

[01]

Overview

The creator delivers a monologue arguing that Elizabeth Holmes, founder of the fraudulent company Theranos, would have thrived as a modern AI founder. She posits that Holmes pioneered the 'fake it 'til you make it' culture prevalent in Silicon Valley, could have run a mediocre AI startup without the direct harm her medical company caused, and concludes that Holmes was simply 'born 10 years too early.'

[02]

Simple outline

  1. 1State controversial thesis
  2. 2Reframe subject's flaw
  3. 3Present hypothetical alternative
  4. 4Deliver summary punchline

[03]

Related videos

[04]

Classification

Format
Concepts
Hot TakeCultural RantTrendjacking
Elements
Jump CutTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

Elizabeth Holmes would have loved being an AI founder

Verbal hook · 45%

Elizabeth Holmes would have fucking loved being an AI founder.

Visual hook · 5%

A medium close-up shot of the creator speaking directly to the camera with expressive facial movements and hand gestures, creating an immediate and personal connection.

[06]

Hook template

Steal this for your own video

[Infamous figure] would have loved being [current trend or role]

  • — Elizabeth Holmes would have loved being an AI founder
  • — Don Draper would have loved being a TikTok creator
  • — Napoleon would have loved being a startup CEO

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A provocative, counter-intuitive statement that connects a notorious subject with a contemporary trend, forcing the viewer to question their assumptions and watch for the justification.

Payoff

A concise, ironic punchline that summarizes the entire argument, concluding that the subject wasn't necessarily wrong, just operating in the wrong era.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Contrarian Reframe

To take a well-known negative figure or event and provocatively argue that they were simply 'ahead of their time' or would have thrived in the current cultural/industrial landscape, using a step-by-step justification.

  1. 1

    The Pioneer Reframe

    Re-contextualizes the subject's primary negative trait (e.g., deception) as a pioneering or trailblazing quality within a specific, modern subculture (e.g., startup culture).

  2. 2

    The Hypothetical Modernization

    Creates a concrete 'what if' scenario, placing the subject in the present day to illustrate exactly how their 'pioneering' trait would manifest in a familiar, contemporary context.

  3. 3

    The Vision-Execution Split

    Partially validates the subject by separating their ambitious 'vision' from their failed 'execution,' a common trope used to defend failed ventures. This often includes a quick disclaimer to maintain credibility.

  4. 4

    The Consequence-Free Alternative

    Pivots the argument to its core point: in the proposed modern context, the subject's actions would have had significantly lower stakes or less direct harm, making their flaws more palatable or even acceptable.

Themes

  • Tech culture critique
  • Satire
  • Entrepreneurial ethics
  • Historical parallels

Techniques

  • Direct address
  • Monologue
  • Hypothetical scenario

Trends

  • AI hype cycle commentary

Post caption

i will always support women’s wrongs 🩵 #elizabethholmes #ai #startup #founder #sf

Text overlays

  • title · beginning

    Elizabeth Holmes would have loved being an AI founder

  • contextual · beginning

    she invented larping

  • contextual · beginning

    before larping was even larping

  • contextual · beginning

    she is the trailblazer

  • contextual · beginning

    for every mf raising in Silicon Valley

  • contextual · middle

    had Elizabeth Holmes been born ten years later

  • contextual · middle

    she could have had a shitty B2B SAAS startup

  • contextual · middle

    whose performance was completely reliant on how well current frontier models are doing

  • contextual · middle

    Theranos was a great idea

  • contextual · middle

    terrible execution

  • contextual · middle

    support her wire fraud

  • contextual · middle

    democratizes health screening and blood tests

  • contextual · end

    she didn't have to directly destroy people's lives

  • contextual · end

    she could have just become a LinkedIn influencer

  • contextual · end

    was just born 10 years too early

Transcript

Elizabeth Holmes would have fucking loved being an AI founder. She invented LARPy before LARPy was even LARPy. She is the trailblazer for every motherfucker raising in Silicon Valley right now. Elizabeth Holmes been born ten years better, she could have had a shitty better b SaaS startup whose performance was completely reliant on how well current tier models are doing. Because while we're on it, Theranos was a great idea. Terrible execution. I do not support her worse fraud. Technologically, it's a very innovative problem to solve, and it also democratizes, like, health screening and blood best. But if she was an AI founder, she didn't have to directly destroy people's lives in order to fill her ego. She could have just become a LinkedIn influencer. That woman was just born ten years too early.

Commentary on tech founder culture | Viral Hooks