Viral Hooks
Trending short videosFounder unboxes and presents product
R

@rarebeauty

Instagram · Quick Hit

@rarebeauty Our Founder @selenagomez is in her wifey era 🥹 To celebrate this new chapter, she’s curated the edition Something Rosy Wedding Kit for you to shop only at rarebeauty.com. Set includes: 💖 Something Old: Soft Pinch Tinted Lip Oil in the fan-fave shade Happy 💍 Something New: Kind Words Matte Lip Liner in the new cool mauve shade Committed (set-exclusive) 🌸 Something Borrowed: Soft Pinch Liquid Blush in the new cool rose shade Smitten (set-exclusive) 💙 Something Blue: Special-edition Puffy Makeup Bag with a hint of blue + an exclusive letter from Selena - *Rare Beauty will contribute 100% of profits from the sale of each Something Rosy Lip & Cheek Set sold until December 31, 2025 to the Rare Impact Fund, a project of the Hopewell Fund, with a minimum donation of $25,000. ‘Profits’ is defined as the purchase price of the Something Rosy Lip & Cheek Set, excluding taxes, discounts, returns, distribution costs, and direct operating expenses. Rare Beauty will contribute at least $5 to Rare Impact Fund for each Something Rosy Lip & Cheek Set sold during the promotion.

View original on Instagram

Performance

Views
1.2M
Likes
42.9K
Comments
589
Engagement
3.5%

Video #4577 · Quick Hit

Founder unboxes and presents productfrom @rarebeauty

[01]

Overview

The creator, Selena Gomez, showcases the new 'Something Rosy Lip & Cheek Set' from her brand, Rare Beauty. She begins by presenting the product box, then reveals the included puffy makeup bag, and proceeds to unbox and individually display each item in the kit—a lip liner, a tinted lip oil, and a liquid blush—before showing the open makeup bag at the end.

[02]

Simple outline

  1. 1Present packaged collection
  2. 2Showcase individual items
  3. 3Reveal bonus accessory
  4. 4Demonstrate hidden feature

[03]

Related videos

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[04]

Classification

Format
Quick Hit
Concepts
Product ShowcaseBrand ShowcaseUnboxing
Elements
Montage Editing
Account
BrandPersonal Brand
Topics
MakeupCosmetics / SkincareBeauty

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Visual hook · 30%

Selena Gomez smiling warmly while holding up and presenting the new Rare Beauty 'Something Rosy' makeup kit directly to the camera.

[06]

Hook template

Steal this for your own video

Founder holds up [new product] and presents it directly to camera with [emotion/reaction] before revealing what's inside.

  • — Skincare brand founder holds up a new vitamin C serum directly to camera with an excited smile before revealing the full unboxing.
  • — Independent candle maker holds up a new seasonal collection box directly to camera with a proud grin before revealing what's inside.
  • — Supplement brand founder holds up a new protein powder flavor directly to camera with a knowing smirk before revealing the full lineup.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A direct-to-camera presentation of the packaged product by a relatable figure, creating immediate curiosity about its contents through a warm, inviting expression.

Payoff

The final shot frames the presenter with the hero accessory, transferring their positive emotional state to the product and leaving the viewer with a sense of desirability and completeness.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Gentle Unboxing

A systematic and aesthetically pleasing reveal of a multi-item product set, culminating in the showcase of a bonus accessory to heighten perceived value and create a sense of discovery.

  1. 1

    The Set Introduction

    The complete, boxed product is shown to establish the overall theme, branding, and promise of the collection.

  2. 2

    The Component Parade

    Each individual core item from the set is presented one by one, allowing the viewer to appreciate each part of the whole and understand the tangible contents.

  3. 3

    The Value-Add Reveal

    A non-core, bonus accessory item is introduced, elevating the perceived value of the set and creating a moment of pleasant surprise.

  4. 4

    The Functional Deep-Dive

    A specific, often hidden, feature of the bonus item is demonstrated (e.g., opening it), reinforcing quality, utility, and thoughtful design.

Themes

  • product launch
  • beauty
  • celebrity endorsement

Techniques

  • montage editing
  • product close-ups

Trends

  • founder-led marketing

Post caption

Our Founder @selenagomez is in her wifey era 🥹 To celebrate this new chapter, she’s curated the edition Something Rosy Wedding Kit for you to shop only at rarebeauty.com. Set includes: 💖 Something Old: Soft Pinch Tinted Lip Oil in the fan-fave shade Happy 💍 Something New: Kind Words Matte Lip Liner in the new cool mauve shade Committed (set-exclusive) 🌸 Something Borrowed: Soft Pinch Liquid Blush in the new cool rose shade Smitten (set-exclusive) 💙 Something Blue: Special-edition Puffy Makeup Bag with a hint of blue + an exclusive letter from Selena - *Rare Beauty will contribute 100% of profits from the sale of each Something Rosy Lip & Cheek Set sold until December 31, 2025 to the Rare Impact Fund, a project of the Hopewell Fund, with a minimum donation of $25,000. ‘Profits’ is defined as the purchase price of the Something Rosy Lip & Cheek Set, excluding taxes, discounts, returns, distribution costs, and direct operating expenses. Rare Beauty will contribute at least $5 to Rare Impact Fund for each Something Rosy Lip & Cheek Set sold during the promotion.

Founder unboxes and presents product | Viral Hooks