@rarebeauty
Instagram · Speaker address
@rarebeauty 8 shades of high-pigment, hydration, and a glossy shine. NEW Soft Pinch Lip Oil Stick drops early on the @sephora app July 6 and online @ultabeauty @sephora and rarebeauty.com July 7.
Trending short videosRapid fire product shade showcase
The edit1 shot · 8 text
Shots Text0:10
Performance
- Views
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- Likes
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- Comments
- 1.1K
- Engagement
- 3.1%
- Outlier
- 15.4×
- Length · 5 Jul 2026
- 0:10
Video #35728 · Speaker address
Rapid fire product shade showcasefrom @rarebeauty
[01]
Overview
Selena Gomez presents every shade of Rare Beauty's new lip oil stick, holding up each product individually while stating its name, which is also displayed as a text overlay.
[02]
Simple outline
- 1Announce the complete set
- 2Rapidly reveal each variant
- 3State each variant's name
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 70%
EVERY SHADE OF RARE BEAUTY'S NEW LIP OIL STICKS (!!!)
Verbal hook · 25%
Dream.
Visual hook · 5%
A medium close-up shot of Selena Gomez holding a new, shiny makeup product directly to the camera with a clean, well-lit background.
[06]
Hook template
Steal this for your own video
EVERY OF 'S NEW (!!!)
- — EVERY SHADE OF RARE BEAUTY'S NEW LIP OIL STICKS (!!!)
- — EVERY FLAVOR OF PRIME'S NEW SPORTS DRINK LINE (!!!)
- — EVERY COLORWAY OF NIKE'S NEW DUNK LOW DROP (!!!)
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A bold text overlay that establishes the video's purpose as a comprehensive reveal of a new collection, creating immediate clarity and anticipation.
Payoff
The cumulative impression of the entire collection, leaving the viewer with a full understanding of the available options and a desire to select their own. There is no explicit concluding beat.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Collection Blitz
To showcase a complete collection of related items in a rapid, hypnotic, and easily digestible format, using a single-word identifier for each item to create a sense of identity and desirability.
- 1
The Variant Spotlight
A repeating segment where a single item from the collection is presented visually while its unique identifier (name) is announced verbally and with a text overlay. This is repeated for every item in the collection.
Themes
Techniques
Post caption
8 shades of high-pigment, hydration, and a glossy shine. NEW Soft Pinch Lip Oil Stick drops early on the @sephora app July 6 and online @ultabeauty @sephora and rarebeauty.com July 7.
Text overlays
title · beginning
EVERY SHADE OF RARE BEAUTY'S NEW LIP OIL STICKS (!!!)
contextual · beginning
DREAM
contextual · middle
MUSE
contextual · middle
JOURNEY
contextual · middle
EMBRACE
contextual · middle
BLOOM
contextual · end
SUCCESS
contextual · end
WISH
Transcript
Dream. Muse. Journey. Embrace. Bloom. Success. Wish.