@rarebeauty
Instagram · Carousel
@rarebeauty Got a little blush going on. @selenagomez wears Hope. @ddlovato wears Virtue. The Delena: Soft Pinch Blush Bundle includes both shades of Soft Pinch Liquid Blush and a FREE Soft Pinch Blush Brush. Out now at rarebeauty.com.
Performance
Video #47717 · Carousel
[01]
This is a two-photo carousel post from the makeup brand Rare Beauty. The first image features founder Selena Gomez and celebrity Demi Lovato in a playful, themed photoshoot applying blush. The second image is a stylized product shot of the blush bundle being promoted, including the liquid blush and a brush.
[03]
4.1M197.1×Celebrities in prom dresses on luggage@rarebeauty · Product Promo
4.4M15.2×Selena Gomez in pink Adidas jacket@rarebeauty · Product Promo
2.8M7.6×Selena Gomez red carpet product promo@rarebeauty · Brand Showcase
1.2MFounder unboxes and presents product@rarebeauty · Product Showcase
2.8M6.4×Celebrity founders launch pink travel collaboration.@rarebeauty · Showcase Carousel
2.9M9.3×Selena Gomez fragrance product launch photo.@rarebeauty · Product Promo
1.2MAesthetic product showcase with founder@rarebeauty · Brand Showcase
1.6M8.7×Celebrity explains product line inspiration@rarebeauty · Interview Soundbite
4.7M17.9×Model showcasing pink makeup products@rarebeauty · Product Showcase
3.6M4.4×Behind the scenes brand photoshoot@rarebeauty · Behind The Scenes
776.8KRapid fire blush shade showcase@rarebeauty · Rapid Fire Listicle
385.6KCreator demos and reviews blush.@rarebeauty · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook
Got a little blush going on.
Visual hook
The immediate visual hook is the surprising pairing of two major celebrities, Selena Gomez and Demi Lovato, in a single frame. This is enhanced by the playful, prom-like theme with tiaras and formal dresses, and the strong color contrast between their teal and yellow outfits, which creates a visually striking and engaging image.
Got a little blush going on. @selenagomez wears Hope. @ddlovato wears Virtue. The Delena: Soft Pinch Blush Bundle includes both shades of Soft Pinch Liquid Blush and a FREE Soft Pinch Blush Brush. Out now at rarebeauty.com.