@rarebeauty
TikTok · Speaker address
@rarebeauty this new feel seen collection got some blue going on @Selena Gomez can be all yourssss now! get it online @sephora, Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #selenagomez #newrarebeauty #findcomfort #gotsomebluegoingon
Performance
Video #15766 · Speaker address
[01]
The creator, Selena Gomez, holds up two blue spray bottles from her brand, Rare Beauty, and excitedly announces them. She then answers an off-screen question about the inspiration, explaining that she likes an edgy pop of color and wanted something different for a specific event.
[02]
[03]
1.2MAesthetic product showcase with founder@rarebeauty · Brand Showcase
1.2MFounder unboxes and presents product@rarebeauty · Product Showcase
4.4M15.2×Selena Gomez in pink Adidas jacket@rarebeauty · Product Promo
2.9M9.3×Selena Gomez fragrance product launch photo.@rarebeauty · Product Promo
3.9M10.1×Funny audio over beauty routine@rarebeauty
2.8M7.6×Selena Gomez red carpet product promo@rarebeauty · Brand Showcase
9.2M18×Celebrities in tiaras promoting makeup@rarebeauty · Product Promo
2.8M6.4×Celebrity founders launch pink travel collaboration.@rarebeauty · Showcase Carousel
1.7MCelebrity founder surprises store staff@rarebeauty · Behind The Scenes
3.6M4.4×Behind the scenes brand photoshoot@rarebeauty · Behind The Scenes
4.4M15.4×Rapid fire product shade showcase@rarebeauty · Rapid Fire Listicle
3.9M3.1×Celebrity demonstrates new scented body products@rarebeauty · Product Promo[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Got some blue going on.
Visual hook · 75%
Celebrity Selena Gomez holds up two light blue product bottles with an excited, smiling facial expression, immediately showcasing the new items.
[06]
Steal this for your own video
Open in a tight, front-facing shot: hold up at eye level, smiling excitedly so the fills the frame.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with the subject lip-syncing the first line of an intriguing audio clip while simultaneously presenting a visual element that will be the focus of the recontextualization.
Payoff
The viewer experiences a moment of cognitive satisfaction by understanding the clever connection between the original audio and the new visual context, reinforcing the message in a memorable and entertaining way.
[08]
The structural pattern this video runs on
Framework
The Audio Recontextualization
Using a pre-existing, unrelated audio clip (often an interview or pop culture moment) to visually tell a new story or promote a product, where the words of the audio are given a new, literal or metaphorical meaning by the visuals.
The Thematic Declaration
The subject lip-syncs a statement from the audio that establishes a core theme (a color, an action, a feeling), visually linking it to the product or subject at hand.
The Prompted Reveal
The audio track poses a question, which serves as a narrative device to prompt the subject to more clearly showcase or interact with the visual element, solidifying its role as the 'answer'.
The Brand Ethos Answer
The subject lip-syncs the 'answer' from the audio. The answer is not literal but instead conveys a personality trait, a value, or an emotional state that aligns with the desired perception of the product or brand.
The Aspirational Context
The final line of the audio is used to place the subject/product within a specific, desirable social scenario or event, creating an aspirational link for the viewer through expressive performance.
this new feel seen collection got some blue going on @Selena Gomez can be all yourssss now! get it online @sephora, Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #selenagomez #newrarebeauty #findcomfort #gotsomebluegoingon
Got some blue going on. Where is that inspiration coming from? I don't know. I like a little edge and a little pop in my hair, so I wanted to add something different, especially for the teen vote party.