Viral Hooks
Trending short videosSelena Gomez red carpet product promo
R

@rarebeauty

Instagram · Carousel

@rarebeauty A moment for Happy 💖 The cool pink shade we all know and love. 📹: @danielllestrada Available to shop @ultabeauty, @sephora, @sephoracanada, Sephora @kohls, @spacenk, and rarebeauty.com

View original on Instagram

Performance

Views
2.8M
Likes
188.9K
Comments
561
Engagement
6.7%
Outlier
7.6×

Video #22114 · Carousel

Selena Gomez red carpet product promofrom @rarebeauty

[01]

Overview

A promotional composite image leveraging a glamorous red carpet photo of Selena Gomez by superimposing a Rare Beauty blush bottle, effectively associating the celebrity's aesthetic with the specific product shade being marketed.

[03]

Related videos

[04]

Classification

Format
Concepts
Brand ShowcaseProduct Promo
Elements
Image OverlayProduct Placement
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

A moment for Happy 💖 The cool pink shade we all know and love.

Visual hook · 65%

The striking visual contrast between the glamorous, high-fashion celebrity red carpet photo and the brightly colored, cleanly superimposed makeup product in the foreground.

[06]

Hook template

Steal this for your own video

Place a clean, brightly colored [product] in the foreground over a glamorous [celebrity or aspirational figure] photo, visually matching it to their [signature look].

  • — Place a bright red lipstick in the foreground over a glamorous Zendaya photo, visually matching it to her red-carpet lip.
  • — Place a sleek espresso machine in the foreground over a stylish barista photo, visually matching it to their café aesthetic.
  • — Place a vivid running shoe in the foreground over an elite athlete photo, visually matching it to their race-day look.

Themes

  • Celebrity Glamour
  • Product Marketing
  • Aspirational Beauty

Techniques

  • Image Compositing
  • Product Overlay
  • Event Photography

Trends

  • Celebrity Beauty Brands
  • Shoppable Content

Post caption

A moment for Happy 💖 The cool pink shade we all know and love. 📹: @danielllestrada Available to shop @ultabeauty, @sephora, @sephoracanada, Sephora @kohls, @spacenk, and rarebeauty.com

Selena Gomez red carpet product promo | Viral Hooks