Viral Hooks
Trending short videosCelebrities in prom dresses on luggage
R

@rarebeauty

TikTok · Carousel

@rarebeauty After almost 25 years of friendship, @Selena Gomez and @Demi Lovato prove that true friends don’t just have your back, they make you blush, too.​ Delena: Soft Pinch Blush Bundle out now​ #rarebeauty #selenagomez #demilovato​

View original on TikTok

Performance

Views
4.1M
Likes
1.1M
Comments
5.5K
Engagement
25.7%
Outlier
197.1×

Video #47734 · Carousel

Celebrities in prom dresses on luggagefrom @rarebeauty

[01]

Overview

A two-image carousel post by Rare Beauty announcing a new blush bundle. The first image is a whimsical, editorial-style photo of Selena Gomez and Demi Lovato in prom attire, symbolizing their friendship. The second image is a close-up product shot of the blush bundle, directly linking the conceptual photo to the product being sold.

[03]

Related videos

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[04]

Classification

Format
Carousel
Concepts
Product PromoShowcase Carousel
Elements
Thematic StagingSolid Color BackgroundMood Lighting
Account
BrandPersonal Brand
Topics
Cosmetics / SkincareCelebrityProduct LaunchFriendship

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

After almost 25 years of friendship, @Selena Gomez and @Demi Lovato prove that true friends don’t just have your back, they make you blush, too.​

Visual hook · 65%

The surreal and unexpected image of two major celebrities, Selena Gomez and Demi Lovato, dressed in formal prom gowns and tiaras while sitting on a pile of vintage luggage with a fishing rod. This unusual and whimsical staging creates a strong pattern interrupt and immediate curiosity.

[06]

Hook template

Steal this for your own video

Open on [subjects] dressed in [formal or themed outfit] posed on [unexpected prop or setting], totally straight-faced, as if it's completely normal.

  • — Open on two golden retrievers dressed in tuxedo vests and bow ties posed on a pile of vintage suitcases, totally straight-faced, as if it's completely normal. (pet brand launching a new treat line)
  • — Open on three accountants dressed in full superhero capes posed on a stack of filing cabinets in the middle of a parking lot, totally straight-faced, as if it's completely normal. (tax tips channel)
  • — Open on a head chef and a line cook dressed in ballroom gowns posed on a giant bag of flour in a walk-in freezer, totally straight-faced, as if it's completely normal. (restaurant promoting a new menu)

Themes

  • friendship
  • nostalgia
  • beauty
  • collaboration

Techniques

  • studio photography
  • thematic staging
  • soft lighting
  • color contrast

Trends

  • celebrity collaboration
  • brand storytelling
  • nostalgia marketing

Post caption

After almost 25 years of friendship, @Selena Gomez and @Demi Lovato prove that true friends don’t just have your back, they make you blush, too.​ Delena: Soft Pinch Blush Bundle out now​ #rarebeauty #selenagomez #demilovato​

Celebrities in prom dresses on luggage | Viral Hooks