Viral Hooks
Trending short videosSelena Gomez fragrance product launch photo.
R

@rarebeauty

Instagram · Carousel

@rarebeauty Meet NEW fine fragrance: Rare Beginnings Eau de Parfum. Inspired by the spirit of new beginnings, our new fine fragrance celebrates the beauty of what’s still ahead with notes of bright pear nectar, lush gardenia and jasmine, and warm vanilla bean. Experience it August 7 only @sephora or early on the Sephora app August 6.

View original on Instagram

Performance

Views
2.9M
Likes
195.9K
Comments
1.8K
Engagement
6.7%
Outlier
9.3×

Video #37716 · Carousel

Selena Gomez fragrance product launch photo.from @rarebeauty

[01]

Overview

This is a high-quality promotional photograph for a new fragrance from the brand Rare Beauty. It features founder Selena Gomez in a serene, profile pose, holding and looking at the product against a soft, natural green background, designed to evoke a sense of elegance and new beginnings.

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoLifestyle ShowcaseThemed Announcement
Elements
Shallow Depth of FieldMood LightingColor GradingIntimate Close-Up

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 60%

Meet NEW fine fragrance: Rare Beginnings Eau de Parfum.

Visual hook · 40%

A serene profile shot of celebrity Selena Gomez in soft, natural lighting, holding a new fragrance bottle. The shallow depth of field and elegant composition create an aspirational and visually appealing hook.

[06]

Hook template

Steal this for your own video

Meet [brand]'s brand new [product category]: [product name].

  • — Meet Glossier's brand new serum: Futuredew Concentrate.
  • — Meet Nike's brand new training shoe: Alphafly Next%.
  • — Meet Stanley's brand new drinkware: IceFlow Flip Straw Tumbler.

Themes

  • natural beauty
  • elegance
  • serenity
  • new beginnings

Techniques

  • shallow depth of field
  • soft lighting
  • color grading
  • profile portraiture

Trends

  • celebrity endorsement
  • minimalist product marketing

Post caption

Meet NEW fine fragrance: Rare Beginnings Eau de Parfum. Inspired by the spirit of new beginnings, our new fine fragrance celebrates the beauty of what’s still ahead with notes of bright pear nectar, lush gardenia and jasmine, and warm vanilla bean. Experience it August 7 only @sephora or early on the Sephora app August 6.

Selena Gomez fragrance product launch photo. | Viral Hooks