Back-to-school fashion trend listiclefrom @caseymorrowlewis

Transcript

I research and analyze youth trends for a living. For the last three years, I've watched literally a thousand back to school hauls, tallied up the most popular products, and figured out what the top 15 purchases of the season were. Here's this year's. I should probably start at the fifteenth versus the first for max suspense, but here we are. The top item was the Hollister satin tier baby doll top to the surprise of no one. This was so ubiquitous this season that it became a meme. I had so many TikToks on my feed like this. Number two and the dearest to my heart, given that my name is Casey, Maxon's Casey low rise baggy jeans was by far the most popular jean. It was all about low rise, baggy, this sort of fade. Number three, the adidas campus shoes. People were still buying Sambas here and there. On Running, also still popular, but the vast majority of girls on my FYP bought the adidas campus shoe, specifically in this gray suede. Number four, that Rank Melville Elena button front top. You know the one. This one. People bought it in the plaid, the polka dot, the gingham, and the butter yellow. Number five, this nearly $50 tier shirt that has an entirely open bad, which means that girls also had to get a matte sheen bra to wear with it. Is this even allowed at school? Here's a picture of the shirt, and here's a picture of the bra. Both the bra and the shirt are $50 each, so this is quite an expensive look. Number six, the Garage Ultra Fleece straight leg sweatpants. Sweatpants were super popular, specifically in butter yellow, brown, and the garage sour cherry color. Number seven, as you can see here, were these Hollister camo fleece mini top. Okay. So these. The kind of confounding thing to me, a millennial who had strict dress codes, is can you actually wear this to school? Nevertheless, this was a very popular item in back to school halls, and girls got the tube tops and the matching hoodies for them. Number eight was the Brandy Melville Priscilla Flare yoga pants right here. No one bought leggings or at least straight leg cinched ankle leggings. It was all about the Priscilla flares and the Lululemon mini flare align pants. Actually, Wall Street Journal just posted I'll show you this article here about how Gen Z has basically killed the legging. It's all about the big workout rank the sweats rank the flares. Moving along, number nine, the most popular backpack was by far the Lululemon New Crew. The black was super popular, but I saw a lot of the pink too. Number 10, the five thirty New Balance bad shoe. I cannot believe that dad shoes are back, but they are indeed. That's what they look like. I saw a lot of the gray on gray and a lot of the pink. Number 11 was this addicted button up tank top. This one right tier. Butter yellow, red, all the colors were popular. Number 12, the Brandy Melville number graphic tee. The number doesn't matter. Number 13 was this very specific Aerie striped classic cruise sweatshirt. Tier, I'll show you. This one. It's pretty much entirely sold out online now. Number 14 was the HydroJug. We have a new It water bottle. It is no longer about the Stanley. It is no longer about the Awala. It is all the HydroJug. It looks just like a Stanley, but it's supposedly truly spill proof. And number 15, the Touchland rank sanitizer. What Wall Street Journal dubbed the teen status symbol of choice, I'll trade them like lip smackers or Pokemon cards. It is a hand sanitizer, but this has nothing to do with hygiene. It's all about status. Good. It's so cute. Like, who can blame them? $10 is kind of a lot for a hand sanitizer. $10 is not a lot for a status symbol. If you, like me, spent a ton of time on TikTok back to school hauls, I'm curious what I missed. If you wanna see the whole thing, read all of my thoughts, check out my newsletter and my bio.