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@heavn Y/PROJECT by MARC JACOBS out now 🦋 photos by @indiana420bitch
Trending short videosEdgy fashion lookbook with angel wings.
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Video #8231 · Carousel
Edgy fashion lookbook with angel wings.from @heavn
[01]
Overview
This is a 10-photo carousel post functioning as a promotional lookbook for the 'Y/PROJECT by MARC JACOBS' fashion collaboration. The images showcase various models wearing pieces from the collection, characterized by an edgy, streetwear aesthetic and a recurring 'fallen angel' theme symbolized by large black or white wings. The photos mix full outfits with detailed close-ups of accessories and branding, all shot in raw, urban settings to build a strong, cohesive brand narrative.
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[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 20%
Y/PROJECT by MARC JACOBS out now
Visual hook · 80%
The surreal and striking juxtaposition of models wearing large, dramatic angel wings in mundane, gritty urban environments like a parking lot next to a damaged car. This unexpected element creates immediate visual intrigue and pattern interruption.
[06]
Hook template
Steal this for your own video
Show a placed in a , framed beside a .
- — Show a bride in a full wedding gown standing in a laundromat, framed beside a row of washing machines.
- — Show a medieval knight waiting at a bus stop, framed beside a scratched-up vending machine.
- — Show a giant bouquet of flowers on a construction site, framed beside a dented pickup truck.
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Post caption
Y/PROJECT by MARC JACOBS out now 🦋 photos by @indiana420bitch