@chloeabeth4545
TikTok · Prop Yap
@chloeabeth4545 My morning skincare routine 🤍🤍 don’t forget to cop your glowy, glass skin sampling kit at your nearest @Kiehl's Since 1851 store #KiehlsSG #KiehlsSkincare #KiehlsGlowyGlassSkin #KiehlsClearlyCorrective
Performance
Video #8210 · Prop Yap
[01]
The creator begins by showing a large collection of empty Kiehl's serum bottles to prove her loyalty to the brand. She then walks through her morning skincare routine, starting with a Kiehl's triple acid peel, explaining its benefits for skin texture. Next, she applies her 'holy grail' dark spot correcting serum, detailing its brightening effects, before recommending the two serums as a duo. She finishes her routine by applying a moisturizer and an SPF, concluding that this is her complete morning regimen.
[02]
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[05]
What stops the scroll in the first 3 seconds
Verbal hook · 25%
Good system fans. I'm literally dead.
Visual hook · 75%
The creator holds up a tray filled with numerous empty dropper bottles, which she calls her 'Kiehl's MD's graveyard,' immediately establishing her extensive use and loyalty to the products.
[06]
Steal this for your own video
Open by holding a tray of from as your “ graveyard” to visually prove you’ve used it repeatedly.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Proof of Obsession. The creator presents overwhelming physical evidence of long-term, repeated use of a product or system, establishing themselves as a credible 'super-user' before the tutorial begins.
Payoff
The Final Transformation. The creator presents the finished result of the entire system, serving as the visual proof and final call-to-action that the demonstrated process works.
[08]
The structural pattern this video runs on
Framework
The Super-User System
Demonstrating a multi-step process by first establishing extreme user loyalty, then breaking down the 'secret' system into a core 'power duo' followed by essential finishing steps.
The Preparatory Step
The first component of the system is introduced. Its primary function is stated, and any common user fears or points of friction are immediately addressed and neutralized with a reassuring explanation.
The 'Holy Grail' Reveal
The second, and most critical, component is introduced with a superlative title ('holy grail,' 'secret weapon'). Its value is reinforced with personal anecdotes of repeat usage and scarcity, followed by a hyperbolic promise of its results.
The System Synthesis
The previously introduced components are explicitly framed as a synergistic 'duo' or 'system.' This packages the individual steps into a single, memorable, and actionable solution for achieving a specific, desirable outcome.
The Supporting Steps
The final, less critical but still necessary, steps of the process are demonstrated rapidly. This completes the routine and validates the creator's expertise without slowing the video's momentum.
My morning skincare routine 🤍🤍 don’t forget to cop your glowy, glass skin sampling kit at your nearest @Kiehl's Since 1851 store #KiehlsSG #KiehlsSkincare #KiehlsGlowyGlassSkin #KiehlsClearlyCorrective
Good system fans. I'm literally dead. As you can tell by my Kiehl's MD's graveyard, I'm literally obsessed with their serums and I'm very loyal to them. Thought I'd show you guys my favorites to use in the morning. Starting off with the Clearly Corrective Triple Acid Tier. This stuff is gonna get rid of all that texture and leave you with slippery smooth skin. Serum has BHA, and PHA acids, which I know sounds super scary as a sensitive skin curly, but I promise you it's still super gentle on your skin rank to the copper gluconate, which helps soothe and minimize redness. No in with my holy grail. This is the Kiehl's Clearly Corrective Rank Spot Serum. And, guys, this is all I have best, and this is, like, my eighth better. Or the serum is gonna make your skin glow brighter than your future. Basically, an activated vitamin c serum, which helps fade all my dark spots and pigmentation in just one week. Also has proxyzilane in it, which helps to strengthen my skin barrier. If you want glowy, glassy skin, this is the duo that you need. I always like to finish off my skincare routine with this moisturizer because it's perfect for the Singapore weather. And obviously, you can't forget the SPF. That is my morning skincare routine. Thank you guys so much. Bye.