Transcript
I updated my Instagram best strategy, and, oh my good, it's working. These are my Instagram real views. Before, it was like this for three months. I was sick of it, so I decided to switch up my strategy, and now my views are way better. Instagram is new by default rank TikTok is not. Meaning, when I open up the TikTok app, the volume is automatically gonna start playing. I'm automatically sucked into the content. And on Instagram, if I'm watching stories or reels, I have to turn on my volume. And I'm so used to not hearing volume on Instagram that I've I've never turned it on to, like, listen to anything. So if I'm not doing that, I'm assuming everyone else isn't doing that either. So when I would post my Instagram reels, I would make them short, usually trending audio or if I was talking, having closed captions. But making them really short, like, under thirty seconds because if someone doesn't have their volume on, they're not gonna watch my one minute video of me talking even if closed captions are on. It's just not engaging. And since Instagram reels are recommended in the home feed, if I'm posting a long video of me talking and everyone's scrolling past it because they don't have their volume on, that's telling Instagram that they're not gonna recommend my video and it's not gonna best to the reels, like, for you page feed. So I did that strategy for, like, two years. It worked amazing. It grew me to, like, 40,000 followers. And I've noticed in the last six months since the reels bonus program ended, it best stopped working. Almost out of my eyebrow pencil. It stopped working because now people that don't have TikTok are scrolling on Instagram reels or YouTube shorts. So it's like our grandmas, our aunts, our friends that just refuse to download TikTok. So if they're scrolling on Instagram reels and not TikTok, they're wanting content that's similar to TikTok where they're connecting with the creators, and they all have their volume on if they're scrolling on Instagram reels. Like, you don't really scroll on TikTok without your volume on very often. Used to never repurpose my old TikToks on Instagram reels because I like to talk a lot in my TikToks. I don't really use trending sounds ever. So I would make Instagram Reels content exclusively for Reels. I wouldn't even repurpose it on TikTok. But in the last few months, I started repurposing old TikTok content onto Reels, and it's performing a lot better. These two videos are voice over videos. This one is me talking to the camera, and this one is a voice over video. They all have closed captions on them. They're in, like, the center of the screen. I would definitely recommend going to my page and, like, watching them because I feel like it'll give you more context into how they're different from my older content. So if you're struggling on reels right now, I would definitely take more of a TikTok approach where you're connecting with your community. Like, take them on a journey. Take them thrifting with you. Take them to a new restaurant with you, and just do a voice over. You don't even have to talk to the camera and see how that performs because I think it'll be better.