Viral Hooks
Trending short videosCreator explains new Instagram strategy
C

@claireliz_

TikTok · Yap

@claireliz_ Replying to @Brenna | Travel my updated ig reels strategy has been WORKINGG i have been focusing on community connection instead of short mute by deafult content and it has helped a ton #igreelssuccess #igreelstips #igalgorithm #microinfluencer #microinfluencertips #microinfluencertiktok #aspiringcreatortips #aspiringcreatortiktok

View original on TikTok

The edit1 shot · 6 text
Shots Text2:24

Performance

Views
216.7K
Likes
17.3K
Comments
151
Engagement
8%
Outlier
2.5×
Length · 2 Jun 2023
2:24

Video #8840 · Yap

Creator explains new Instagram strategyfrom @claireliz_

[01]

Overview

The creator explains her updated Instagram Reels strategy by first showing a screen recording of her improved view counts. She then breaks down the difference between TikTok (sound-on) and Instagram (sound-off), arguing that her old strategy of short, trending-audio videos stopped working because Instagram now attracts an audience that wants longer, TikTok-style vlogs. She concludes by showing examples of her new, successful content and advising others to focus on community-driven, story-based videos.

[02]

Simple outline

  1. 1Claim success with proof
  2. 2Explain old, failed strategy
  3. 3Reveal core audience shift
  4. 4Detail new, successful strategy
  5. 5Provide actionable directive

[03]

Related videos

[04]

Classification

Format
Concepts
BreakdownTutorial / How To
Elements
On-screen comment hookScreen RecordingJump CutText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Reply to Brenna | Travel's comment My Instagram grew from 3k to 60k over 6 months mainly from posting 1 minute vlogs with voiceover. So I do agree! It's 'new' for the platform!

Verbal hook · 30%

I updated my Instagram Reels strategy, and, oh my god, it's working.

Visual hook · 15%

A screen recording of an Instagram profile grid, showcasing a variety of colorful video thumbnails and high view counts, immediately demonstrating the results of the strategy.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A bold declaration of success ('I figured it out and it's working') immediately substantiated with visual proof of the positive results, creating instant credibility and curiosity.

Payoff

The Actionable Directive. The narrative concludes by translating the entire analysis into a clear, replicable instruction, empowering the viewer to apply the new strategy themselves.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Cracked Code Framework

To solve a common problem by revealing a hidden shift in audience behavior or platform mechanics, thereby invalidating old strategies and introducing a new, more effective one.

  1. 1

    The Stagnation State

    Establishes a relatable problem by showing the 'before' state of failure or frustration, confirming the viewer's own struggles and setting the stakes.

  2. 2

    The Foundational Insight

    Presents the core thesis of the argument—a fundamental, often overlooked, difference in platform mechanics or user psychology that underpins the entire problem.

  3. 3

    The Obsolete Blueprint

    Details the logical but now-ineffective strategy that was based on the old understanding of the platform. This validates the viewer's past efforts and deepens the mystery.

  4. 4

    The Environmental Shift

    Reveals the crucial turning point: a change in the audience, algorithm, or user expectations that has rendered the old strategy obsolete. This is the 'aha!' moment of the narrative.

  5. 5

    The New Winning Strategy

    Introduces the new approach, directly linking it to the environmental shift and explaining why it's now the superior method. This presents the solution.

  6. 6

    The Annotated Proof

    Revisits the visual evidence from the hook, but now annotates it to explicitly contrast the results of the 'old' vs. 'new' strategy, providing concrete validation for the new blueprint.

Themes

  • platform strategy
  • audience behavior
  • content adaptation

Techniques

  • screen recording
  • direct address
  • comparative analysis

Trends

  • long-form content on reels
  • community building

Post caption

Replying to @Brenna | Travel my updated ig reels strategy has been WORKINGG i have been focusing on community connection instead of short mute by deafult content and it has helped a ton #igreelssuccess #igreelstips #igalgorithm #microinfluencer #microinfluencertips #microinfluencertiktok #aspiringcreatortips #aspiringcreatortiktok

Text overlays

  • contextual · beginning

    Reply to Brenna | Travel's comment My Instagram grew from 3k to 60k over 6 months mainly from posting 1 minute vlogs with voiceover. So I do agree! It's 'new' for the platform!

  • contextual · middle

    new strategy

  • contextual · middle

    old strategy

  • contextual · middle

    voice over videos

  • contextual · middle

    talking to the camera

  • contextual · middle

    a voice over video

Transcript

I updated my Instagram best strategy, and, oh my good, it's working. These are my Instagram real views. Before, it was like this for three months. I was sick of it, so I decided to switch up my strategy, and now my views are way better. Instagram is new by default rank TikTok is not. Meaning, when I open up the TikTok app, the volume is automatically gonna start playing. I'm automatically sucked into the content. And on Instagram, if I'm watching stories or reels, I have to turn on my volume. And I'm so used to not hearing volume on Instagram that I've I've never turned it on to, like, listen to anything. So if I'm not doing that, I'm assuming everyone else isn't doing that either. So when I would post my Instagram reels, I would make them short, usually trending audio or if I was talking, having closed captions. But making them really short, like, under thirty seconds because if someone doesn't have their volume on, they're not gonna watch my one minute video of me talking even if closed captions are on. It's just not engaging. And since Instagram reels are recommended in the home feed, if I'm posting a long video of me talking and everyone's scrolling past it because they don't have their volume on, that's telling Instagram that they're not gonna recommend my video and it's not gonna best to the reels, like, for you page feed. So I did that strategy for, like, two years. It worked amazing. It grew me to, like, 40,000 followers. And I've noticed in the last six months since the reels bonus program ended, it best stopped working. Almost out of my eyebrow pencil. It stopped working because now people that don't have TikTok are scrolling on Instagram reels or YouTube shorts. So it's like our grandmas, our aunts, our friends that just refuse to download TikTok. So if they're scrolling on Instagram reels and not TikTok, they're wanting content that's similar to TikTok where they're connecting with the creators, and they all have their volume on if they're scrolling on Instagram reels. Like, you don't really scroll on TikTok without your volume on very often. Used to never repurpose my old TikToks on Instagram reels because I like to talk a lot in my TikToks. I don't really use trending sounds ever. So I would make Instagram Reels content exclusively for Reels. I wouldn't even repurpose it on TikTok. But in the last few months, I started repurposing old TikTok content onto Reels, and it's performing a lot better. These two videos are voice over videos. This one is me talking to the camera, and this one is a voice over video. They all have closed captions on them. They're in, like, the center of the screen. I would definitely recommend going to my page and, like, watching them because I feel like it'll give you more context into how they're different from my older content. So if you're struggling on reels right now, I would definitely take more of a TikTok approach where you're connecting with your community. Like, take them on a journey. Take them thrifting with you. Take them to a new restaurant with you, and just do a voice over. You don't even have to talk to the camera and see how that performs because I think it'll be better.

Creator explains new Instagram strategy | Viral Hooks