Viral Hooks
Trending short videosCreator explains new TikTok update
M

@misscarolineflett

TikTok 路 Greenscreen Talking Head

@misscarolineflett 馃ぉ3 examples of longer videos that get more engagement: 1. Tell a transformation story of one of your clients/customers (or of yourself), with all the difficulties and triumphs. 2. Share a news story in your industry and break down the main points and ask for people鈥檚 opinion 3. Show a visual tutorial or how-to video of something your audience wants to know about #contentcreatortips #tiktokalgorithm #tiktokgrowth #tiktokgrowthtips #tiktokforbusiness #tiktokstrategy #tiktokupdate

View original on TikTok

The edit1 shot 路 5 text
Shots Text1:03

Performance

Views
454.7K
Likes
12.7K
Comments
375
Engagement
2.9%
Outlier
1.7脳
Length 路 15 May 2023
1:03

Video #7808 路 Greenscreen Talking Head

Creator explains new TikTok updatefrom @misscarolineflett

[01]

Overview

The creator reports on a new update from TikTok, explaining that the platform is now encouraging videos longer than one minute. She uses screenshots from a TikTok notification to present statistics on creator adoption and viewer watch time for longer content. She then breaks down TikTok's official tips for making longer videos鈥攕torytelling, using stickers/text, and adding sounds鈥攂efore providing her own three actionable examples of long-form video ideas for creators to implement.

[02]

Simple outline

  1. 1Announce platform update
  2. 2Justify with data
  3. 3Explain the 'why'
  4. 4Provide actionable examples

[03]

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[04]

Classification

Format
Greenscreen Talking Head
Concepts
BreakdownTutorial / How To
Elements
Image OverlayTitle Text HookFollow / Subscribe CTA
Account
Personal Brand
Topics
Social Media MarketingContent Strategy

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 55%

TIKTOK NEWS Make THESE Videos

Verbal hook 路 40%

TikTok has actually now just told us what type of videos they are encouraging us to make and why they're getting more engagement.

Visual hook 路 5%

A woman speaking directly to the camera with an engaging expression, in front of a large, clear graphic that says 'TikTok'. A bright yellow text box with 'TIKTOK NEWS' immediately signals important, timely information.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Make a bold claim about possessing exclusive, high-value information directly from an authoritative source (e.g., the platform itself), creating immediate intrigue and positioning the creator as an expert.

Payoff

The Replicable Blueprint: Deliver a concise, numbered list of concrete, actionable examples or ideas that the audience can immediately implement, providing a clear and valuable takeaway that fulfills the hook's promise.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Authoritative Explainer

Establish authority by revealing 'insider' information from a platform or industry source, then systematically break down the 'what,' 'why,' and 'how' for the audience, culminating in a highly actionable, replicable blueprint.

  1. 1

    The Central Mandate

    State the single most important takeaway or new rule that the audience must know, based on the insider information. This is the core thesis of the video.

  2. 2

    The Statistical Justification

    Present data, statistics, or official statements, supported by on-screen visual evidence, to validate the central mandate and build undeniable credibility.

  3. 3

    The Hidden Motive

    Explain the underlying reason or business logic behind the new rule from the platform's perspective, making the audience feel like they understand the bigger, strategic picture.

  4. 4

    The Official 'How-To' Guide

    Transition from theory to practice by sharing the official, recommended steps or best practices for adapting to the new rule, often framed as direct advice from the source.

Themes

  • Platform updates
  • Creator economy
  • Audience engagement
  • Content creation tips

Techniques

  • Direct address
  • Data presentation
  • Actionable advice

Trends

  • Long-form video on short-form platforms

Post caption

馃ぉ3 examples of longer videos that get more engagement: 1. Tell a transformation story of one of your clients/customers (or of yourself), with all the difficulties and triumphs. 2. Share a news story in your industry and break down the main points and ask for people鈥檚 opinion 3. Show a visual tutorial or how-to video of something your audience wants to know about #contentcreatortips #tiktokalgorithm #tiktokgrowth #tiktokgrowthtips #tiktokforbusiness #tiktokstrategy #tiktokupdate

Text overlays

  • title 路 beginning

    TIKTOK NEWS

  • title 路 beginning

    Make THESE Videos

  • informational 路 end

    1. Tell a transformation story of one of your clients/customers (or of yourself), with all the difficulties and triumphs. 2. Share a news story in your industry and break down the main points and ask for people鈥檚 opinion 3. Show a visual tutorial or how-to video of something your audience wants to know about

  • call-to-action 路 end

    FOLLOW FOR MORE

  • contextual 路 end

    鉂わ笍

Transcript

TikTok has actually now just told us what type of videos they are encouraging us to make and why they're getting more engagement. So here's what you need to know. This new notification from TikTok encourages us to make videos one minute and longer. They say that 60% of creators are expressing themselves with videos longer than one minute and that viewers best 90% more time watching videos longer than one minute, I believe, compared to last year. And TikTok is saying that this is giving people more time to engage engage with your video, including following you. Why are they pushing longer videos? Because it means people are staying more on the app, which means more money earned. TikTok even shows you examples of the types of videos that are longer than one minute that are getting a ton of engagement and views. But how do you actually put this into play for your own content? Here are their specific tips on how to make longer videos. Tell interesting stories and take your viewer on a journey. Next, make it more interesting with stickers and text. If you watch the example videos, they use a lot of this and it's very effective. Next, use sounds or songs that complement your video. So tier are three examples of longer videos that you can start making today. So if this was helpful, consider hitting the heart rank follow for more.

Creator explains new TikTok update | Viral Hooks