@kiramackenz
TikTok · Greenscreen Talking Head
@kiramackenz your old marketing tactics won’t work anymore, but these will #brandmarketing #brandstrategy #marketinghacks #celebbrand #cpg #femalefounder
Trending short videosMarketing critique with two solutions
The edit1 shot · 4 text
Shots Text1:57
Performance
- Views
- 96.3K
- Likes
- 6.7K
- Comments
- 206
- Engagement
- 7.2%
- Outlier
- 1.8×
- Length · 25 Jan 2024
- 1:57
Video #8957 · Greenscreen Talking Head
Marketing critique with two solutionsfrom @kiramackenz
[01]
Overview
The creator explains why traditional marketing methods like email and social media are failing, citing low engagement rates and the move to a cookieless internet. She then proposes two modern solutions: first, personalized communication at scale using platforms like Community.com, showcasing a McDonald's campaign as an example; and second, using wallet passes from companies like Novel to handle push notifications and loyalty, highlighting a Liquid Death example.
[02]
Simple outline
- 1Declare old way obsolete
- 2Present first new solution
- 3Provide tangible case study
- 4Present second new solution
- 5Reveal bonus future insight
[03]
Related videos
185.1K1.1×Whiteboard breakdown of a new video ad retargeting strategy that beats direct ads@adamcbenjamin · Breakdown
217.4K2.3×Explaining McDonald's viral marketing strategy@brian_blum · Case Study Breakdown
386.9K1.4×How one marketer uses Facebook comments to lower ad costs@lukebelmararchive · Playbook
310.5K57.8×Explaining generational marketing playbooks@wintermendelson · Breakdown
103.5KBreakdown of five influential running brand marketing campaigns@orenmeetsworld · Breakdown
806.3K35.8×Brand relevance case study promo@mirandadoesbrands · Case Study Breakdown
5.2M160.7×Explains underpriced marketing channel opportunity@brian_blum · Breakdown
83.1K6×Explaining a marketing trend with examples@ashi.branding · Breakdown
671.5KExpert explains new brand building@zachheffner · Case Study Breakdown
402.2K54.1×Showcasing top email marketing examples@wellcopymax · Case Study Breakdown
99.6KArticle breakdown and business commentary@itshannahzhang · Headlines
1.4M195.9×Explains marketing audience overlap visually@brian_blum · Breakdown[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
under-the-radar marketing hacks you need to know
Verbal hook · 40%
Marketing as we know it is falling apart.
Visual hook · 15%
A speaker is layered over a screenshot of a text message conversation, creating a visually distinct and curiosity-driven composition.
[06]
Hook template
Steal this for your own video
Under-the-radar hacks need to know
- — Under-the-radar SEO hacks small business owners need to know
- — Under-the-radar budgeting hacks new parents need to know
- — Under-the-radar recruiting hacks hiring managers need to know
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
A provocative declaration that a widely accepted method or system is now broken, creating immediate stakes and a need for new information.
Payoff
The Bonus Insight & Future Tease: Reveal a final, 'favorite' feature that feels like insider information, then connect it to a larger, forward-looking trend to leave the viewer feeling informed and ahead of the curve.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Futurist's Playbook
To establish a 'burning platform' by declaring a current standard obsolete, then presenting a curated list of novel, forward-thinking solutions, each validated with a real-world case study, culminating in a final 'insider' insight that hints at a larger future trend.
- 1
The 'Burning Platform' Declaration
Invalidate the status quo using negative data points and highlighting inherent risks to create a sense of urgency and justify the need for the information to come.
- 2
The Core Conflict
Frame the central challenge by juxtaposing the failing system with rising external pressures or expectations, posing a direct question that the video will answer.
- 3
The Call to Action & Promise
Explicitly state that a specific number of solutions will be provided and use FOMO-inducing language to secure viewer commitment through the list.
- 4
Solution 1: The Concept Introduction
Introduce the first high-level solution, often by contrasting it with a flawed or outdated alternative to establish its novelty.
- 5
Solution 1: The Case Study & Verdict
Validate the abstract concept with a concrete, recognizable real-world example, followed by a personal endorsement and a definitive statement on its importance.
- 6
Solution 2: The Myth Debunk & Problem Pivot
Introduce the next solution by first dismantling a common misconception, then reframing the true underlying problem that the solution addresses.
- 7
Solution 2: The Concept & Example Introduction
Present the second solution and immediately anchor it with a compelling, modern example to make it tangible and desirable.
- 8
Solution 2: The Mechanism & Benefit Breakdown
Detail the functional mechanics of the solution and list its multiple advantages to build a comprehensive value proposition.
Themes
Techniques
Trends
Post caption
your old marketing tactics won’t work anymore, but these will #brandmarketing #brandstrategy #marketinghacks #celebbrand #cpg #femalefounder
Text overlays
title · beginning
under-the-radar marketing hacks you need to know
informational · middle
personalized communication
informational · middle
phone screen real estate
informational · end
bonus: conversational referrals
Transcript
Marketing as we know it is falling apart. No denying that. Open rates for emails are 5%. Click through rates are below 1%. The future is cookie best, so you can't rely on third party data. You have to collect your own first party data. And the average engagement for brands on social media is less than 1%. Plus, let's not even get into platform destabilization and the fact that you don't actually own your content. Despite all of this, the consumer is getting pickier than better, so community and feeling like a VIP are everything. So what's a brand or a marketer supposed to do? There are two things that you should be exploring, and if you're not already on these, run. First is personalized communication at scale. I am not talking about old school SMS marketing. Platform like Community actually collects data on your consumer side, allows you to have two way open ended conversations with your community members at scale and actually does all the hard work of segmentation for you. This is a great example of a campaign that they ran for McDonald's fairly recently. I'm not involved with this company in any way. I'm just a fan of what they're building and think this is the future of SMS marketing. Okay. Next up. I don't know where brands got this idea that every company needs its own app. You don't. But you do have to contend with the fact that push notifications are opt in. I've been loving some of the solutions that are being built around this problem. One of them being novels pivot into creating these iconic wallet passes. This is an example from Liquid Death. Basically lives in your wallet like a credit card, and you can accrue points. You can then convert into cool stuff from the brand, free product, merch, etcetera. Not only does this solve the push notification issue, but you can also send tier targeted notifications, which are directly correlated to boosting retail sales. And in this omnichannel world, that's more important than ever. Personal favorite feature, however, is that you can have other people scan this while you're in person with them, so you get conversational referrals. This is getting into a whole other video of where we see influencer marketing headed, which is every consumer is an influencer in their own right. But how cool is it to be able to track that and monetize it as a customer?