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Tons of fun and creative emails this year, more than ever as brands are trying to stand out in the crowded inbox.
Which is your favorite?
Hey, I’m Max. 8 years ago I got into ecommerce through running my own store.
What I loved most was the marketing, direct response, and seeing numbers go up on a screen...
That obsession led me to email, and I’ve been living and breathing it for the past 5 years.
I went in-house first. Head email marketer for multiple 8-figure brands at the same time until I built my agency, Well Copy.
We’ve now worked with 200+ ecommerce brands and currently manage email, sms, and subscription programs for 100+ actively...
We help brands scale from 7 to 9 figures, and have generated $200M+ from email in the process.
I’m 23 and built this all while in college and graduating in May 2025.
This is all I do. All I think about. And I’m just getting started.
I post about email, SMS, and subscription brand growth... the strategies the fastest-growing brands are actually using TODAY.
If that’s what you’re here for, follow along 🤝
DM me “EMAILZ” to get free resources or explore working together (you can also hit the link in my bio).
Follow @wellcopymax for more.
Transcript
Some of the best marketing campaigns that I've seen. Rank in 2026 are just going super creative, and I'm loving it. These are my favorites of the year so that you can steal tier, send this to your marketing team. First, we got this email right here, your next PR is calling, and it just highlights this product. They've seen similar stuff like this in ads, but why don't we just apply it to email? It's just super simple, and it gets a ton clicks. Next up, a super creative one. We have a crossword puzzle right here that reveals a discount. Maybe like, oh my good, this is so much worse, but it's very fun, and people actually solve this and use the code. And then there's a follow-up with the full discount code for everybody. I love this idea of two truths and a lie. You look at the three statements in the hero rank you try to detect the lie, and then below, it tells you which ones are the truths and then the lie with explanation. Of course, they're tied to the product. Here's an abandoned checkout email. Most people just do like, hey, extra 10% off on your cart. This brand did a mystery discount on your cart, and I actually tested this when I saw it, and it gets 50% more placed orders typically. And usually double the amount of clicks because you say, like, yo. We put a discount in your cart, and your cart is right tier, and you're one click away. So it gets a lot of engagement. We're Not Really Strangers is always super creative in using these unique emails. And this one says, like, what are you doing for spring break? Then it has, like, these different buttons right here, and then you click whatever you're doing, and you go to a product recommended specifically for that experience. Breeze is doing a massive birthday sale, and so at the top of all their emails leading up to it, they have a countdown timer for the event, which I think is a really nice little addition to build up hype. You can do this with a platform called Send Trick, rank then you just embed a countdown. And then I just thought this was super funny from Ridge, the small bulge club, because their wallets are super small. So coming out with this on April Fools was pretty funny. Steal these, use them, send them to your marketing team.
