@spaceboycole
Instagram · Speaker address
@spaceboycole #PepsiCoPartner I can finally announce that as the official new Chief Creative Officer of Cheetos-Co., my first order of business is changing PepsiCo to Cheetos-Co. And while I’m at it, I figured corporate could use some new, delicious merch. ★
Performance
Video #42822 · Speaker address
[01]
The creator, in the satirical role of the new Chief Creative Officer of Cheetos, first announces his demand to rename PepsiCo to 'Cheetos-Co.' and then proceeds to present a rapid-fire list of fictional corporate merchandise concepts, showcasing each design on a monitor next to him.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
COOL SH*T
Verbal hook · 40%
Cool shit I did for Cheetos.
Visual hook · 5%
A man in a suit with a bright orange, cheetah-spotted tie sits in a wood-paneled office, establishing a strong corporate and brand-specific theme.
[06]
Steal this for your own video
COOL FOR
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold, slightly provocative statement of accomplishment that immediately establishes the video's topic and confident tone.
Payoff
A concluding statement that summarizes the entire list as a single, cohesive 'collection,' reinforcing the initial premise and providing a sense of completion.
[08]
The structural pattern this video runs on
Framework
The Fictional Authority Showcase
The creator establishes a fictional, high-status role within a well-known entity to justify and present a rapid-fire list of creative, on-brand concepts.
The Authority Gambit
To establish a humorous, fictional premise where the creator has been given ultimate creative control over a known entity, setting the stage for the subsequent reveals.
The Justification Bridge
To create a logical (within the fictional context) transition from the established premise to the list of items that will be showcased.
The Concept Gauntlet
A rapid-fire presentation of multiple related concepts or items, each with a brief, witty description highlighting a unique or clever feature. This forms the core of the video's value proposition.
#PepsiCoPartner I can finally announce that as the official new Chief Creative Officer of Cheetos-Co., my first order of business is changing PepsiCo to Cheetos-Co. And while I’m at it, I figured corporate could use some new, delicious merch. ★
title · beginning
COOL SH*T
contextual · beginning
CHIEF CREATIVE OFFICER
contextual · beginning
MY FIRST DEMAND
Cool shit I did for Cheetos. Chester asked me to be the new chief creative officer of Cheetos No, and my first demand was to rename PepsiCo into Cheetos Co. And what's a new company without some corporate merch? Starting off with a suit tier shirt with the cheetah tail hanging out the bad, and this Chester inspired tie, the Worse Best Boss mug with the Cheeto puff handle, this classic Cheetos no crewneck with the company's most valuable employee, this Cheetah print trucker hat, a desk mat covered in Cheetos best, otherwise known as Cheetah, this long sleeve for anyone wondering why PepsiCo should be considered Cheetos No, the Cheeto dusted backpack, a vintage inspired hoodie, and this Sorry I'm Out of Office tier shirt for when you're off the clock. The full Cheetos No collection.