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Instagram and TikTok

Studied videos

563 short-form videos, tagged by format and broken down to the hook. Showing TikTok · Speaker address. The videos stay on Instagram and TikTok.

tiktok0:152M0.3%Show product colors and featuresEvan Brooks · Speaker address2M0.3%tiktok0:415.5M11%243.5×New baby product launch demoScrub Daddy · Speaker address5.5M11%243.5×tiktok1:36542.7K10.2%1.3×Creator lists life-changing budget productsRai Tryna · Speaker address542.7K10.2%1.3×tiktok1:29143.4K6.9%4.2×Try-on haul for viewer feedbackGrace · Speaker address143.4K6.9%4.2×tiktok1:01388.8K7.8%Creator unboxes and reviews new iPhoneRai Tryna · Speaker address388.8K7.8%tiktok1:382.3M9%3021×Food developer presents viral snacksKathryn Turner · Speaker address2.3M9%3021×tiktok2:35722.6K24.6%9.9×Explaining literacy crisis through philosophyglassmuseum · Speaker address722.6K24.6%9.9×tiktok5:13594.3K14.5%196.3×Comedic wedding speech flashback storyAndrew Zessar · Speaker address594.3K14.5%196.3×tiktok1:131.3M9.2%1458.6×Expert showcases new food productsKathryn Turner · Speaker address1.3M9.2%1458.6×tiktok1:301.3M10%1.1×Creator rates upcoming Apple productsRai Tryna · Speaker address1.3M10%1.1×tiktok0:142.2M0.8%444×Celebrity skit promotes lipstick featureDiorbeauty · Speaker address2.2M0.8%444×tiktok2:182.2M9.3%2442.8×Expert gives in-store product tourKathryn Turner · Speaker address2.2M9.3%2442.8×tiktok0:404.8M0.3%681.4×Creator demonstrates and explains moisturizerSantaCruzPaleo · Speaker address4.8M0.3%681.4×tiktok1:05388.8K6.9%Creator tries weird food combinationsitspeanutbutterjamietime · Speaker address388.8K6.9%tiktok1:502.2M9.4%2456.5×Brand expert explains product originKathryn Turner · Speaker address2.2M9.4%2456.5×tiktok1:252.5M13.2%2.1×Creator exposes influencer's fake degreeDaadi · Speaker address2.5M13.2%2.1×tiktok2:584M11.7%4.3×Creator debunks influencer's fake wealthDaadi · Speaker address4M11.7%4.3×tiktok1:13492.3K7.5%487×Dog gives final product approvalKathryn Turner · Speaker address492.3K7.5%487×tiktok0:56401.1K7.8%79.4×Explains job trend with examplesMiranda Shanahan · Speaker address401.1K7.8%79.4×tiktok0:53404.6K12.4%147.8×Creator reveals items in bagurban decay · Speaker address404.6K12.4%147.8×tiktok1:451.7M10.2%857.4×Food developer reveals product secretsKathryn Turner · Speaker address1.7M10.2%857.4×tiktok1:402.2M14.8%14.2×Explaining AI's unreliable information sourcesDeana Burke · Speaker address2.2M14.8%14.2×tiktok2:09944.2K15.2%3.5×Creator reads and reacts to commentsdra.pumpin · Speaker address944.2K15.2%3.5×tiktok1:241M16.9%1.6×Explaining an AI manipulation experimentDeana Burke · Speaker address1M16.9%1.6×