@thecheesestoreofbeverlyhills
Instagram · Vlog
@thecheesestoreofbeverlyhills You can’t go wrong with a selection like this. Cabot Clouthbound Cheddar, Beemster XO, 6 year aged Parmigiano Reggiano. Enjoy! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
Performance
Video #50231 · Vlog
[01]
The video simulates a customer's first-person experience at a cheese shop, where the cheesemonger takes their order, cuts portions of Cabot Clothbound Cheddar and Beemster XO Gouda, shares brief educational facts about the cheeses, and prepares for the next request.
[02]
[03]
3.1M70.4×Expert guides customer through cheese@thecheesestoreofbeverlyhills · Ask an Expert
4.3M180.3×POV of ordering artisan cheese@thecheesestoreofbeverlyhills · Behind The Scenes
112.1KCheesemonger guides a customer through five gourmet cheese picks@thecheesestoreofbeverlyhills · Showcase
4.7M185×First-person cheese shopping experience@thecheesestoreofbeverlyhills · Ask an Expert
3.4M138.7×Expert cheesemonger serves a customer@thecheesestoreofbeverlyhills · Ask an Expert
384.2KExpert guides customer cheese selection@thecheesestoreofbeverlyhills · Ask an Expert
688.4KPOV of a cheese shop visit@thecheesestoreofbeverlyhills · Ask an Expert
220.2KPOV: Expert helps you shop@thecheesestoreofbeverlyhills · Ask an Expert
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828.5K18.1×Cheesemonger demonstrates cutting a wheel@thecheesestoreofbeverlyhills · Showcase
777.4KExpert cheese recommendation for party@thecheesestoreofbeverlyhills · Ask an Expert
289.6KPOV of buying artisan cheese@thecheesestoreofbeverlyhills · Ask an Expert[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 60%
POV: your first time in the cheese store
Verbal hook · 35%
Alright. What can I get you?
Visual hook · 5%
First-person perspective looking directly at a cheesemonger behind a counter filled with large, rustic cheese wheels and baked goods.
[06]
Steal this for your own video
POV: your first time at
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish the POV scenario and initiate the first customer request to set the transactional premise and draw the viewer into the interaction.
Payoff
The seamless transition into the next request, maintaining viewer engagement through the satisfying, continuous cycle of ask-and-receive.
[08]
The structural pattern this video runs on
Framework
The Curated Selection Gauntlet
A sequential presentation of requested items, where each item is physically processed and paired with expert commentary (facts or sensory details) to create a satisfying, educational loop.
The First Selection
Fulfill the first request while establishing authority through niche facts and satisfying physical actions.
The Second Selection
Fulfill the next request while appealing to the viewer's senses with descriptive language and continued physical processing.
The Continuation
Prompt for the next item to keep the cycle going and maintain viewer retention.
You can’t go wrong with a selection like this. Cabot Clouthbound Cheddar, Beemster XO, 6 year aged Parmigiano Reggiano. Enjoy! #cheesestoreofbeverlyhills #cheesestore #beverlyhills #cheesemonger
contextual · beginning
POV: your first time in the cheese store
narrative · beginning
WHAT CAN I GET YA
narrative · beginning
SO I'M LOOKING FOR CABOT CLOTHBOUND
narrative · middle
CABOT CREAMERY IN COLLABORATION WITH JASPER HILL
informational · middle
VERMONT THE SECOND PLACE EVER TO MAKE CHEDDAR
narrative · middle
THEN I'LL BRING OVER THE BEEMSTER XO
informational · middle
IT'S GONNA GIVE YOU THAT SAME CARAMELLY TOFFEE FLAVOR
Alright. What can I get you? So I'm looking for a Cabot clothbound. Cabot clothbound? Cabot clothbound cheddar from Vermont. So keep going out shopping. You should be back in a minute. Cabot Creamery in collaboration with Jasper Hill, cloth bound cheddar. Vermont, the second place ever to make cheddar. All out of the Ogee crystal. Then I'll bring over the Better No. Very similar aged Gouda. It's gonna give you that tier, like, caramelly toffee flavor. Yes. What's next? And then can I try the food parmesans or Yeah? Parmesan esque? Yeah. Alright.