@rarebeauty
Instagram · Show and Tell
@rarebeauty One new scent. Two ways to wear it. 🍈🌊 \n\nWith notes of honeydew melon and crisp ocean breeze , experience the hydration and shine in a NEW Find Comfort Hydrating Body Mousse to Oil and Body & Hair Fragrance Mist. \n\nGet it in the new Feel Seen scent December 7 online only @sephora, Sephora @kohls, and rarebeauty.com.
Performance
Video #10301 · Show and Tell
[01]
Selena Gomez introduces two new body care products by holding them up to the camera, demonstrating the mousse texture and application on her arm to show hydration, and finishing by spraying the fragrance mist over herself.
[02]
[03]
3.9M10.1×Funny audio over beauty routine@rarebeauty
1.2MAesthetic product showcase with founder@rarebeauty · Brand Showcase
7M18.2×Creator demonstrates product layering technique@rarebeauty · Tutorial / How To
5.8M15.8×Single take makeup application demo@rarebeauty · Product Demo
4.7M4×Selena Gomez demos Tajín makeup collection@rarebeauty · Origin Story
2.9M9.3×Selena Gomez fragrance product launch photo.@rarebeauty · Product Promo
1.6M8.7×Celebrity explains product line inspiration@rarebeauty · Interview Soundbite
1.3M54.2×Creator presents new beauty mists@gisou · Product Promo
1.2MFounder unboxes and presents product@rarebeauty · Product Showcase
4.4M15.4×Rapid fire product shade showcase@rarebeauty · Rapid Fire Listicle
2.8M7.6×Selena Gomez red carpet product promo@rarebeauty · Brand Showcase
9.3M765×Relatable text product spray demo@saiebeauty · Product Demo[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
My new fresh scent 🍈🌊
Visual hook · 35%
Selena Gomez holding two product bottles close to the camera lens, making eye contact and posing.
[06]
Steal this for your own video
My new 🍈🌊
[07]
The promise the opener makes, and how the video pays it back
Hook
The Dual Tease: The presenter holds up two items simultaneously, creating immediate curiosity about the relationship between them and the 'new' announcement.
Payoff
The Endorsement Seal: A final, high-energy beauty shot of the presenter with the hero product, confirming satisfaction and reinforcing brand association.
[08]
The structural pattern this video runs on
Framework
The Sensory Dual-Reveal
A charismatic demonstration that anchors a new product launch in sensory details (scent/texture) before pivoting to a complementary item to show range.
The Sensory Anchor
Immediate description of the scent profile combined with an exaggerated facial reaction to ground the viewer in the olfactory experience.
The Texture Transform
A close-up demonstration of the product's physical properties, specifically highlighting a satisfying change in state (e.g., mousse to oil).
The Application Glow
Visual proof of the product's immediate benefit on the skin, using a 'watch this' prompt to focus attention on the finish.
The Companion Pivot
Seamless transition to the second item shown in the hook, demonstrating a different application method (spraying vs. rubbing) to cover more use cases.
One new scent. Two ways to wear it. 🍈🌊 \n\nWith notes of honeydew melon and crisp ocean breeze , experience the hydration and shine in a NEW Find Comfort Hydrating Body Mousse to Oil and Body & Hair Fragrance Mist. \n\nGet it in the new Feel Seen scent December 7 online only @sephora, Sephora @kohls, and rarebeauty.com.
title · beginning
My new fresh scent 🍈🌊
informational · middle
smells like honeydew and crisp ocean breeze
informational · middle
this new body mousse melts into oil
call-to-action · middle
watch this ☁️
informational · middle
the classic mist I spray into my body & hair