@rarebeauty
Instagram · Show and Tell
@rarebeauty It’s no secret @selenagomez has BEEN a fan of @tajínusa—let her be the first to show you what comes in the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 \n\nAvailable online @sephora, @sephoramexico and rarebeauty.com ❤️🔥
Performance
Video #11249 · Show and Tell
[01]
Selena Gomez introduces a new brand collaboration by sharing a personal childhood memory while demonstrating the products. She starts by showing the packaging, then applies the blush and lip tint directly to her face, explaining how the partnership connects to her family's love for Tajín.
[02]
[03]
1.2MFounder unboxes and presents product@rarebeauty · Product Showcase
3.9M3.1×Celebrity demonstrates new scented body products@rarebeauty · Product Promo
3.9M10.1×Funny audio over beauty routine@rarebeauty
4.4M15.2×Selena Gomez in pink Adidas jacket@rarebeauty · Product Promo
1.2MAesthetic product showcase with founder@rarebeauty · Brand Showcase
2.8M7.6×Selena Gomez red carpet product promo@rarebeauty · Brand Showcase
9.2M18×Celebrities in tiaras promoting makeup@rarebeauty · Product Promo
4.1M197.1×Celebrities in prom dresses on luggage@rarebeauty · Product Promo
1.6M8.7×Celebrity explains product line inspiration@rarebeauty · Interview Soundbite
2.9M9.3×Selena Gomez fragrance product launch photo.@rarebeauty · Product Promo
5.8M15.8×Single take makeup application demo@rarebeauty · Product Demo
9.7M30.5×Selena Gomez 2016 vs 2026 makeup@rarebeauty · Before/After Transformation[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
New Rare Beauty x Tajín Cheek & Lip Set
Verbal hook · 50%
Growing up, my dad, my family good put Tajin on everything, and it just brings me back to that time when I was younger
Visual hook · 15%
Close-up of the branded green and red product packaging being held up to the camera lens, immediately establishing the collaboration.
[07]
The promise the opener makes, and how the video pays it back
Hook
The Package Tease: Immediate visual presentation of the branded packaging to establish the collaboration context.
Payoff
The Synthesis Shot: A final frame combining the applied look with the physical products, visually confirming that the nostalgic concept has been successfully translated into a tangible item.
[08]
The structural pattern this video runs on
Framework
The Heritage-Anchor Reveal
Legitimizing a product collaboration by anchoring it in the creator's authentic personal history and nostalgia rather than just product features.
The Authenticity Anchor
Voiceover establishes a deep personal connection to the collaboration's theme (childhood memories, family traditions) to validate the product's existence.
The Application Ritual
Visual demonstration of the primary product being applied, serving as proof of performance while the audio reinforces the emotional 'feeling' of the product.
The Contextual Bridge
Introduction of the secondary product while listing real-world uses of the inspiration source (e.g., food, drinks), mentally linking the makeup shade to familiar sensory experiences.
It’s no secret @selenagomez has BEEN a fan of @tajínusa—let her be the first to show you what comes in the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 \n\nAvailable online @sephora, @sephoramexico and rarebeauty.com ❤️🔥
title · beginning
New Rare Beauty x Tajín Cheek & Lip Set
Growing up, my dad, my family good put Tajin on everything, and it just brings me back to that time when I was younger and, you know, how you can use it in different ways and drinks and fruit and all those things, especially.