Founder explains brand name meaningfrom @sheenazadeh

Transcript

One of the questions that I get asked the most as the founder of Kosas is what does the word Kosas mean? Kosas is based on the Sanskrit word Kosas, and Kosas is a philosophy of the layers of the self. So the self is like an onion. There's five layers to the self. And at the very center of the onion, there's the essence, the capital s self, like your truest self. And in this philosophy, the way that you look on the outside is an emanation of who you truly are on the inside. What I love about makeup is that it's something that you get to use as like a real tool of self expression. So when I know how I feel on the inside and I wanna match the way I look on the outside to that, I love this like whole act of doing my makeup and bringing it to life. And it's very much the opposite philosophy of the beauty world that I grew up in, in like the eighties and nineties, where it was very much about there's something wrong you need to cover or you need to fix and you need to use this makeup to change who you are. I never connected with that as a person. I never felt like when I don't feel good, I wanna like change or fix myself. But I did feel like when I felt really connected and I felt like my best self, I wanted to jump out of bed and do my makeup and do my beauty routine. And that's what I love about makeup. I don't like, I think it's a really, like, beautiful and fun act that doesn't have to be, like, about changing who you are as a worse, if that makes sense.