@littlejoycoffee
Instagram · Speaker address
@littlejoycoffee Pear Sage Recipe We ended up trying with brown sugar instead of honey and it was indeed better. So here’s the recipe we came up with for that: 1 cup brown sugar 1 cup pear juice 8-10g fresh sage Simmer sugar, pear juice, and sage on medium low for about 10 minutes. Muddle the sage while simmering for even more sage flavor. Let cool, strain, and store in fridge for up to 2 weeks.
Performance
Video #12129 · Speaker address
[01]
The video shows the creation of a honey pear sage cortado for a winter menu. The creators make the syrup, test the drink as a cortado, then as a latte, and discuss the results and potential improvements.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
30 drinks
Verbal hook · 50%
30 drinks in thirty days.
Visual hook · 5%
Close-up shot of a round cake-like object in a stainless steel pan.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce the challenge of creating a winter menu.
Payoff
Declare the iterated drink a success and suggest further refinements.
[08]
The structural pattern this video runs on
Framework
Drink Recipe Iteration
A drink recipe is created, tested, and iterated upon based on feedback.
The Challenge
Sets the context of creating 30 drinks in 30 days for a winter menu.
The Concept
Introduce the initial drink concept: honey pear sage cortado.
The Creation
Visually demonstrate the creation of the initial drink version.
The Initial Tasting
Taste the initial version and provide immediate feedback.
The Assessment
Analyze the drink's components and identify areas for improvement.
The Iteration
Modify the recipe based on the feedback (latte instead of cortado).
The Second Tasting
Taste the iterated version and provide feedback.
The Final Assessment
Provide a final assessment of the iterated drink.
Pear Sage Recipe We ended up trying with brown sugar instead of honey and it was indeed better. So here’s the recipe we came up with for that: 1 cup brown sugar 1 cup pear juice 8-10g fresh sage Simmer sugar, pear juice, and sage on medium low for about 10 minutes. Muddle the sage while simmering for even more sage flavor. Let cool, strain, and store in fridge for up to 2 weeks.
title · beginning
30 drinks
title · beginning
in 30 days
title · middle
day 5
title · middle
pear, sage, cortado
title · middle
FRUIT-A-LICIOUS
30 drinks in thirty days. We're on a speed run to come up with the best winter menu we've ever made. Day five, we're doing a honey pear sage cortado. Let's give it a try. I love cortados. I think they are the most, appropriate milk to espresso ratio there is. I think it might be better in a latte. Because it's a cortado, you really taste the espresso. It kind of overpowers the syrup a little bit actually. Guys, if at first you don't succeed, just make it a goddamn latte. Take two. That is so much better. It's very, fruit delicious. Almost tastes like a pie and a latte. I like it a lot. The pear comes through really well. I think we good make it with brown sugar instead of honey and it might be even even better. I think if we wanted a fruit forward drink on the menu, it would have to be pear. Love a cortado, but for the syrup, love it in a latte way more.