@kallawaymarketing There’s a new type of content that is starting to crush on social media.
It’s called Application Content.
From 2021-2024, social media mostly looked like this.
Entertainment content on one side and Education content on the other.
You could pretty much make any type of video in any niche and it would perform well.
In 2024, we got a 3rd type of content that started really crushing…Storytelling content.
And this was a perfect blend of the two.
Entertaining stories, wrapped around educational lessons or perspective.
These are amazing for building authority but pretty difficult to make at scale, so most personal brands stick to education.
Well as AI content and copy culture has emerged in 2026, we’re starting to see Educational Content split.
There’s now three categories…
Application Content, Tactical Education and Eduslop.
Eduslop is where the creator just lists words but doesn’t actually apply any insight or opinion.
This is complete junk food that has largely stopped working.
Tactical Education is where creators share how to do something in a breakdown or tutorial.
This is still very effective but the topics must be novel or it won’t breakthrough.
Application Content is the newest category where I think there is a huge opportunity.
Application is when the creator shows or demonstrates their expertise in the video.
These are things like scenarios, case studies, hypotheticals, live builds.
Any format where a creator can prove their skills are legit in the video itself.
If you’re a business owner trying to build authority and drive leads to your business, you want to spend all your time making these 3 types of content.
Do not waste time with Entertainment or Eduslop.
Comment “formats” and I’ll send you a list of the top formats to make in each of these 3 buckets that will best accrue trust for your personal brand.
Follow @kallawaymarketing to learn how to grow faster on social media
#socialmedia #contentstrategy #contentcreator #marketing #video
Explains social media content evolutionfrom @kallawaymarketing
[01]
Overview
The creator introduces a new viral content type called 'Application Content.' He then presents a historical timeline of social media content, starting with the 2021-2024 era of Entertainment vs. Educational content, followed by the rise of Storytelling. He explains how AI has caused Educational content to split into three new categories—Application, Tactical Education, and 'Eduslop'—defining each with examples and graphics, and concludes by advising business owners which types to focus on, offering a lead magnet for a comment.
This New Type Of Content Is Going Crazy Viral Right Now
Verbal hook · 45%
There's a new type of content that is starting to crush on social media.
Visual hook · 5%
The video opens on a grid of nine different video thumbnails with high view counts, creating a visually dense and intriguing collage that immediately signals the topic is about viral content.
[06]
Hook template
Steal this for your own video
This New Type Of [content/product/strategy category] Is Going [intensity word][outcome verb] Right Now
— This New Type Of Workout Is Going Insanely Viral Right Now
— This New Type Of Home Loan Is Quietly Taking Over Right Now
— This New Type Of Recipe Is Completely Blowing Up Right Now
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Announce a new, highly effective trend or discovery that challenges the audience's current understanding, creating immediate curiosity and a desire for insider knowledge.
Payoff
Offer a tangible resource (a lead magnet) that helps the viewer implement the new, superior strategy, gated behind a specific call to action to convert viewership into leads.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Evolutionary Framework
To establish authority by defining a new paradigm. The creator presents a historical evolution, introduces a disruptive event, and then reveals a new, proprietary classification system, positioning their preferred method as the ultimate solution to a newly complex environment.
1
The Old World Order
Establish the well-known 'old way' of doing things. This creates a shared baseline of understanding with the audience and sets the stage for disruption.
2
The Paradigm Catalyst
Introduce a recent event or force (e.g., new technology, cultural shift) that has fundamentally changed the landscape, rendering the 'old way' obsolete or incomplete.
3
The New World Map
Unveil a new, proprietary framework for navigating the changed landscape. This involves breaking down the new reality into distinct, named categories.
4
The Hierarchy of Power
Systematically analyze each new category, creating a clear value hierarchy from ineffective ('the villain') to moderately effective ('the contender') to superior ('the champion'). This guides the audience's judgment.
5
The Commander's Intent
Consolidate the entire argument into a direct, actionable command. This tells the audience exactly which categories to focus on and which to avoid to achieve success in the new landscape.
Themes
Industry evolution
Marketing trends
Creator education
Adapting to AI
Techniques
Timeline visualization
Categorization
Comparative analysis
Trends
Content strategy analysis
AI's impact on content
Post caption
There’s a new type of content that is starting to crush on social media.
It’s called Application Content.
From 2021-2024, social media mostly looked like this.
Entertainment content on one side and Education content on the other.
You could pretty much make any type of video in any niche and it would perform well.
In 2024, we got a 3rd type of content that started really crushing…Storytelling content.
And this was a perfect blend of the two.
Entertaining stories, wrapped around educational lessons or perspective.
These are amazing for building authority but pretty difficult to make at scale, so most personal brands stick to education.
Well as AI content and copy culture has emerged in 2026, we’re starting to see Educational Content split.
There’s now three categories…
Application Content, Tactical Education and Eduslop.
Eduslop is where the creator just lists words but doesn’t actually apply any insight or opinion.
This is complete junk food that has largely stopped working.
Tactical Education is where creators share how to do something in a breakdown or tutorial.
This is still very effective but the topics must be novel or it won’t breakthrough.
Application Content is the newest category where I think there is a huge opportunity.
Application is when the creator shows or demonstrates their expertise in the video.
These are things like scenarios, case studies, hypotheticals, live builds.
Any format where a creator can prove their skills are legit in the video itself.
If you’re a business owner trying to build authority and drive leads to your business, you want to spend all your time making these 3 types of content.
Do not waste time with Entertainment or Eduslop.
Comment “formats” and I’ll send you a list of the top formats to make in each of these 3 buckets that will best accrue trust for your personal brand.
Follow @kallawaymarketing to learn how to grow faster on social media
#socialmedia #contentstrategy #contentcreator #marketing #video
Text overlays
title · beginning
This New Type Of Content Is Going Crazy Viral Right Now
informational · beginning
4.1M
informational · beginning
3.1M
informational · beginning
1.6M
informational · beginning
3.4M
informational · beginning
1.1M
informational · beginning
2.4M
informational · beginning
Application Content
title · beginning
This Is How Social Media Used To Look Like Before
contextual · beginning
Entertainment
contextual · beginning
Educational
contextual · middle
2024
contextual · middle
Storytelling
informational · middle
Amazing at building authority
informational · middle
Tough to scale
title · middle
This Is How AI Changed Social Media Forever
contextual · middle
Application
contextual · middle
Tactical Edu.
contextual · middle
Eduslop
informational · end
Scenarios
informational · end
Case Studies
informational · end
Hypotheticals
informational · end
Live Builds
title · end
These Formats Will Change Social Media Forever
call-to-action · end
Comment “Format” To Get The Doc
Transcript
There's a new type of content that is starting to crush on social media. It's called application content. From 2021 to 2024, social media roughly looked like this. Entertainment content on one side and education content on the other. You could pretty much make any type of video in either of these categories and it would work in every niche. In 2024, we got our third content type that really started working, storytelling content. And this was a perfect blend of the original two. Entertaining stories wrapped around educational lessons or takeaways. Storytelling content is amazing at building authority, but it's very tough to scale. So most no brands stick to education. Well, in 2026, as AI content and copy culture has emerged, education content has now split again. There's three different categories, application content, tactical education, and EduSlop. EduSlop is where the creator just says worse, but doesn't add any opinion or insight on top. This is complete junk food that has largely stopped working in most categories. Tactical education is where creators share how to do something in a breakdown or tutorial. These are still very effective, but the topics need to be novel or they won't break through. But application content is the newest category where there is massive opportunity. Application is when the creator shows or demonstrates their expertise in the video. These are things like scenarios, case studies, hypotheticals, live builds, any format where the creator can prove their skills are legit in the video itself. If you're a business owner trying to build authority and drive leads for your business, you wanna make content across these three buckets. Do not waste your time with entertainment or edu slop. Comment formats rank I'll send you a list of the top formats in all three of those hero buckets so that you know exactly which types of videos to make.
Explains social media content evolution | Viral Hooks
