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Trending short videosCreator advice for overcoming failure
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@anushcache

Instagram · Yap

@anushcache it’s not that you suck, it’s that you don’t let yourself suck. the failures are the price you pay for future success <3

View original on Instagram

The edit1 shot · 5 text
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Performance

Views
243.7K
Likes
15.1K
Comments
343
Engagement
6.4%
Length · 24 Jan 2025
2:14

Video #13856 · Yap

Creator advice for overcoming failurefrom @anushcache

[01]

Overview

The creator addresses aspiring creators who are frustrated with the poor quality of their work. She explains that this is a common problem and introduces three mental models to overcome it: Ira Glass's 'taste gap' concept, the 'water tap' analogy for flushing out bad ideas, and the idea that a first draft's only purpose is to exist. Throughout the video, she uses quotes and analogies displayed as on-screen images to argue that persistence and accepting initial failure are the keys to eventually creating high-quality work.

[02]

Simple outline

  1. 1Define a relatable creative struggle.
  2. 2Promise a solution to the struggle.
  3. 3Present conceptual frameworks as the solution.
  4. 4Deliver an empowering final mantra.

[03]

Related videos

[04]

Classification

Format
Concepts
Breakdown
Elements
Title Text HookImage OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 45%

HOW TO MAKE GOOD VIDEOS

Verbal hook · 50%

So you want to make cool things on the internet

Visual hook · 5%

The creator holds a small microphone with a fuzzy windscreen close to her mouth and adjusts an earpiece, creating immediate visual interest and signaling a focus on audio quality.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly address a common ambition and the frustrating, cyclical failure associated with it, making the viewer feel seen and understood.

Payoff

Synthesize the three pillars into a single, memorable, and empowering mantra that serves as the video's ultimate thesis and call to action, reframing the viewer's entire perspective on their struggle.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Mentor's Reframe

To diagnose a common creative struggle by presenting a series of external, authoritative concepts that reframe the problem from a personal failing into a universal, solvable stage, culminating in an empowering mindset shift.

  1. 1

    The Mirror of Frustration

    Articulate the viewer's exact pain point and the negative feedback loop they are stuck in, establishing deep relatability and creating a desire for a solution.

  2. 2

    The Promise of Escape

    Explicitly state that a solution exists and will be provided, shifting the video's tone from empathetic problem-stating to authoritative problem-solving.

  3. 3

    The Foundational Reframe

    Re-contextualize the problem not as a skill deficit but as a psychological challenge, introducing the idea that 'mental tools' are the key to success.

  4. 4

    The First Pillar: External Theory

    Introduce a formal concept from a credible source (e.g., 'The Taste Gap') to diagnose the viewer's problem. This externalizes the issue, removing self-blame and providing intellectual validation.

  5. 5

    The Second Pillar: Reinforcing Analogy

    Present a simple, visual metaphor (e.g., 'The Water Tap') that reinforces the core message of the first pillar, making the abstract concept more intuitive and memorable.

  6. 6

    The Third Pillar: The Permission Slip

    Provide a short, powerful quote from another authority figure that grants the viewer permission to be imperfect and lowers the stakes of creation.

Themes

  • Persistence
  • Overcoming failure
  • Creative process
  • Mindset shifts

Techniques

  • Direct address
  • Analogical reasoning
  • Citing experts

Post caption

it’s not that you suck, it’s that you don’t let yourself suck. the failures are the price you pay for future success <3

Text overlays

  • title · beginning

    HOW TO MAKE GOOD VIDEOS

  • informational · middle

    "What nobody tells people who are beginners... is that all of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, and it's just not that good. It's trying to be good, it has potential, but it's not... your taste is why your work disappoints you... We know our work doesn't have this special thing that we want it to have. We all go through this... It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions." - IRA GLASS

  • informational · middle

    "It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions." - Ira Glass

  • informational · middle

    Visualize your creativity as a backed-up pipe of water. The first mile is packed with wastewater. This wastewater must be emptied before the clear water arrives. Because your pipe only has one faucet, there's no shortcut to achieving clarity other than first emptying the wastewater.

  • informational · end

    Every first draft is perfect, because all a first draft has to do is exist - Jane Smiley

Transcript

So you wanna make cool things on the internet maybe videos, a newsletter, meme page something of your own better everything that you make sucks and the problem is that the successful people do it so well better then when you try doing it it looks pretty bad. And then you get really demotivated and you stop trying until eventually you suddenly have a burst of inspiration and you try again and then you see how much you suck and then you just go back into it. And you're stuck in a cycle of trying better not getting good results. I'm gonna tell you how you can escape that cycle and make great things that don't suck. It's all a mental game, and it's important that you have the right mental tools to navigate sucking and failure. The first thing I wanna tell you about is the concept of the taste gap by Ira Glass. He talks about how when you're starting out creating something, you have really good taste. Like, you can look at something and know that that is really good or really well made, but then when you actually try making it yourself, it doesn't look good. And so your taste for what good things are and your ability to create good things have a big gap between them. So what do you do about it? Well, all you can do is really just keep doing it. If you just keep trying and doing things again and again, that taste gap is going to get smaller until eventually you are creating something really good quality that you're happy with. In a similar way, there is this analogy of the water tap. So if you want to use water from a tap and it hasn't been used in a really long time, first you have to turn on the tap so that all the worst water comes out and is drained worst, and then the good fresh water that you actually like and want to use will come out. The same thing goes for your creativity and things that you're trying. At first, you have to get all the bad ideas and all the shitty executions and all the things that suck out until eventually it will clear way to the inevitable clear and clean water that is the great work that you can create. And the third thing I wanna tell you about is this quote, which says the only purpose of the first draft is to exist. Your first draft is not going to be good. And if you expect it to be good, you're setting yourself up for failure. All the first draft needs to do is open that tap of your creativity tier be the first step in bridging that taste gap Ultimately if you want to create something cool and successful all you have to do is just keep trying It's not that you suck It's that you don't let yourself suck

Creator advice for overcoming failure | Viral Hooks