The creator, a recruiter specializing in social media, explains the rise of a new, in-demand marketing role called "Head of Social." He defines the role's responsibilities, comparing it to a creative director who oversees the entire visual and social strategy for a brand, including social media accounts, events, and partnerships.
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➡️ comment “HS” for more info!! or my 🔗 on my page⭐️ READ THE CAPTION:
This is an exciting new role for a lot of u that follow me that so many companies are looking for. It’s going to be filled by many of u who are high end creators / creatives who want to do more than just be making content. The name of this role right now is “Head of Social” (along with many other names), and I want to help some of u find this work!!
What you are doing in this role is overseeing the whole content strategy for the brand, including any touch points where there needs visual creative direction. You would oversee the team of editors / producers or people who are actually making the content. This is why we believe an actual creator or influencer or someone who has worked very closely on organic social will need to be here because you need to understand organic social strategy and organic community building… not just commercial creative.
There is a lot more info in the link if u just comment “HS” it will share more, or also on my story or link in bio, but we would love to help so many of u find awesome work doing this for brands of the future!!! Please send to anyone else u think would be good fits for this role as well!
Transcript
There is one role right now that every company is coming to me and hiring for. I run a recruiting business, particularly for social media teams. So companies come to us to say, hey. We're looking for a Gen z female, 27 years old in, you know, Idaho that can make 15 to 30 videos per month. And we go out and we find that specific person rank act like a recruiter or a headhunter and find them and place them within the brand, do a full interview process, all that. But something that has been asked to me lately in the last, like, two weeks, there's probably been five or six people that have asked me this, and it's a head of social. The way that I look at it is kind of like a creative director. So this person is overseeing the vision for every single touch point that is visual. So that is the social account. That is what do our events look like. That is who are we partnering with and why. And it's very, like, community oriented. Like, you need to have an understanding of the community. But first and foremost, it is overarching social strategy.
