Historical context for marketing trendfrom @mirandadoesbrands

Transcript

I'm convinced marketing is being rebranded so that boys can do it too, part three. Let's talk about why so many marketing roles are being rebranded engineers. In many countries, engineer is actually a regulated title like doctor or lawyer. It requires years of training and accreditation, which is why it's considered high status. Best the prestige of the field was first borrowed by Margaret Hamilton in the sixties. She was writing the code for NASA's Apollo missions. Her work was considered secondary to the hardware engineers. She coined the term software engineer as a way to earn respect for what was at the time female dominated work. So in the sixties, a woman used the title engineer to elevate women's worse. And today, we're using that title to scrub marketing of its associations so that tech culture can take it seriously. The irony of all this is that technical skills are the ones being commoditized most quickly by AI. Creative intuition and taste are still the hardest things to replace, yet we continue to reach for the language of engineering to legitimize work that has always been valuable, just not in the eyes of certain circles.