@jordanrogers
Instagram · Talking Head Edit
@jordanrogers Live TV is alive & well in sports! Traditional wisdom says TV advertising is only for big budget brands, but small to medium sized brands can now use connected TV with @wearemntn to deliver impact to a hyper engaged audience of sports fans. The smart ones will then leverage the TV ad into social content to get even more reach! Comment “TV” and I’ll send you more info about @wearemntn 🤝
Performance
Video #28065 · Talking Head Edit
[01]
The speaker debunks the myth that TV advertising is dead by presenting data that 96 of the top 100 shows are sports. He then introduces MNTN, a connected TV advertising platform, as an accessible solution for small businesses, explaining its benefits and providing a strategic framework for leveraging it during the upcoming 'Summer of Sports 2026'.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
96 OUT OF 100 OF THE TOP-RATED SHOWS OF 2025 ARE SPORTS
Verbal hook · 20%
People say live TV is dead.
Visual hook · 15%
A large, high-contrast pie chart graphic filled with football icons visually represents a compelling statistic about sports viewership.
[06]
Steal this for your own video
OUT OF OF THE TOP- ARE
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct contradiction of a widely held belief ('People say X is dead') to immediately capture attention and establish a contrarian viewpoint.
Payoff
A direct, low-friction call-to-action that prompts a specific comment to receive more information, closing the loop and maximizing platform engagement.
[08]
The structural pattern this video runs on
Framework
The Myth-Buster Playbook
To deconstruct a common industry myth with data, introduce a previously inaccessible solution that solves a known pain point, and provide a new strategic framework that leverages it, creating urgency and driving a direct call-to-action.
The Data-Backed Rebuttal
To instantly validate the contrarian hook with a single, powerful, and easily digestible statistic, establishing authority and proving the myth wrong.
The Old World Problem
To acknowledge and validate the audience's existing pain point or the traditional barrier that has made the topic inaccessible to them (e.g., it's only for 'big brands').
The Pivot Question
To pose a rhetorical 'what if' question that smoothly transitions the narrative from the established problem to the forthcoming solution.
The Solution Introduction
To introduce a specific tool, platform, or method as the answer to the problem, often bolstered by a recognizable name or brand for instant credibility.
The Accessibility Proof
To dismantle the primary barrier (e.g., cost, complexity) with a specific, tangible proof point that makes the solution feel attainable for the audience.
The Immediacy Catalyst
To create urgency and FOMO by connecting the strategy to a list of upcoming, time-sensitive events or trends, making action feel necessary now.
The Synergy Reveal
To unveil the 'new playbook' by showing how the proposed solution integrates with and enhances the audience's existing efforts, creating a multiplier effect.
Live TV is alive & well in sports! Traditional wisdom says TV advertising is only for big budget brands, but small to medium sized brands can now use connected TV with @wearemntn to deliver impact to a hyper engaged audience of sports fans. The smart ones will then leverage the TV ad into social content to get even more reach! Comment “TV” and I’ll send you more info about @wearemntn 🤝
title · beginning
96 OUT OF 100 OF THE TOP-RATED SHOWS OF 2025 ARE SPORTS
title · beginning
TV Ads Aren't Dead... You're Just Using Them Wrong
title · middle
SUMMER OF SPORTS 2026
informational · middle
PERFORMANCE SNAPSHOT
informational · middle
15x Higher ROAS
People say live TV is dead. Those people don't work in sports. Just last year, the top 100 television broadcast, 96 of them worse sports related. Of the four others, we have the Oscars, the Thanksgiving Day Parade, and politics. And there's some smart brands like Kane who are tapping into this. Because traditionally, people have said that television advertising is only available for big brands and that the smaller brands need to stick to social media advertising. But what if you can do both? Mountain is a new connected TV advertising platform that Ryan Reynolds sits as chief creative officer on, And they allow small businesses to be able to advertise on television platforms for as low as $30 a day, where you can blend this experience of being on a television bad, but also having those ads reach people in the digital devices that they're using while scrolling. If I'm a smaller business, I'm doing two things. One, I'm gonna get my social strategy right, of course. But two, I am going to look at this underutilized asset in advertising, and we have an insane sports calendar coming up this summer. French Open, Champions League final, Formula One, Stanley Cup, World Cup, the US Open, Wimbledon. I'm trying to see which of my consumers are participating in any of these or adjacent and watching this stuff. And I would experiment with this platform like this. And two, I'm then gonna utilize that television advertisement to work into social media. The new playbook is using out of home to not just reach the people who are watching, but to also reach the people who are gonna see it in social. If you wanna know more about Mountain, comment Tier, and I'll send you a link with more info. So you won't be one of those.