@sellanythingonline
TikTok · Speaker address
@sellanythingonline Hubspot is my go-to resource for learning about marketing #hubspot #digitalmarketingtips #learnmarketing #smallbusinessmarketing #spon #hubspotambassador
Trending short videosExplaining free marketing certification resource
The edit1 shot · 13 text
Shots Text0:35
Performance
- Views
- 239.6K
- Likes
- 12.1K
- Comments
- 117
- Engagement
- 5.1%
- Outlier
- 1.4×
- Length · 11 May 2022
- 0:35
Video #2154 · Speaker address
Explaining free marketing certification resourcefrom @sellanythingonline
[01]
Overview
The creator explains the value of HubSpot Academy's free marketing certifications by first showing the course offerings on the website. She then appears on camera to list the types of courses available, highlights a charitable donation incentive for completing them, and provides a clear, three-step guide on how to sign up and pass an exam before a specific deadline to participate.
[02]
Simple outline
- 1State a common aspiration
- 2Present a free solution
- 3Reveal an ethical bonus
- 4Provide an urgent, guided CTA
[03]
Related videos
644.5K3.7×Marketing career advice with certifications@sjtangy · Tutorial / How To
463.4K2.6×Marketing campaign execution playbook@kohisocial · Playbook
103.5KBreakdown of five influential running brand marketing campaigns@orenmeetsworld · Breakdown
204KShowcasing custom client appreciation gifts@lashed.bylisa · Brand Showcase
88.6K5.4×Learn from award-winning ad campaigns@stuffaboutadvertising · Case Study Breakdown
738K23.5×Creator lists free AI business tools@itsmariahbrunner · Tutorial / How To
631.1K3.6×Animated graphics explain marketing strategy@brandon_.marketing · Breakdown
402.2K54.1×Showcasing top email marketing examples@wellcopymax · Case Study Breakdown
464.8K162.8×Marketing case study breakdown video@levysky.marketing · Case Study Breakdown
977.1KRapid fire marketing tricks explained@officialmtclips · Rapid Fire Listicle
219.5K1.3×Why marketing should sell transformation not the product@conversion.doc · Breakdown
154KBreaking down a brand strategy framework@sisterbrandltd · Breakdown[04]
Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Verbal hook · 55%
If you have ever thought about doing marketing certificates like these, you need to go to HubSpot Academy.
Visual hook · 45%
The video opens with a screen recording of a website displaying various marketing certification courses, with a finger pointing to different options. This immediately establishes the topic and captures the attention of viewers interested in marketing or career development.
[06]
Hook template
Steal this for your own video
If you have ever thought about , you need to go to .
- — If you have ever thought about learning to code, you need to go to freeCodeCamp.
- — If you have ever thought about starting a podcast, you need to go to Buzzsprout's free training hub.
- — If you have ever thought about getting into investing, you need to go to Investopedia Academy.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Directly addresses a viewer's pre-existing goal or desire to immediately qualify them and capture their attention, often paired with a visual representation of that goal.
Payoff
Creates a powerful sense of urgency by establishing a firm deadline, compelling the viewer to convert their interest into immediate action.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Value Stack Funnel
To guide a viewer from a general aspiration to a specific, urgent action by systematically layering value propositions, removing objections, and adding an emotional incentive.
- 1
The Authoritative Directive
Presents a specific, branded solution as a direct and confident command, positioning it as the definitive answer to the viewer's aspiration.
- 2
The Value Proposition Barrage
Rapidly lists the key features and benefits of the solution, emphasizing its breadth and comprehensiveness to establish overwhelming value.
- 3
The Altruistic Twist
Introduces an unexpected, positive externality or charitable component tied to the user's action, adding an emotional and ethical layer to the incentive structure.
- 4
The Barrier Breaker
Proactively identifies and dismantles a common objection (e.g., time, cost, difficulty), making the decision to proceed feel low-risk and manageable.
- 5
The Action Pivot & Roadmap
Explicitly transitions from persuasion ('why') to instruction ('how') by providing a clear, simplified, step-by-step guide for the viewer to follow, removing all friction from the conversion process.
Themes
Techniques
Post caption
Hubspot is my go-to resource for learning about marketing #hubspot #digitalmarketingtips #learnmarketing #smallbusinessmarketing #spon #hubspotambassador
Text overlays
informational · beginning
YOU NEED TO
informational · beginning
TO HUBSPOT ACADEMY
informational · beginning
THEY HAVE FREE CERTIFICATIONS
informational · beginning
ON EMAIL MARKETING, SOCIAL MEDIA MARKETING, PAID ADS, BUSINESS, EMAIL MARKETING,
informational · beginning
ANYTHING THAT YOU'VE EVER WANTED TO LEARN ABOUT.
informational · middle
AND WHAT I'VE JUST FOUND OUT BY READING THEIR WEBSITE IS
informational · middle
FOR EVERY CERTIFICATION THAT YOU DO FOR FREE THEY WILL DONATE
informational · middle
$5 TO THE CLONTARF FOUNDATION.
informational · middle
MOST OF THESE CERTIFICATIONS ARE LESS
informational · middle
CAN DO IT AT YOUR OWN PACE.
informational · middle
SO IF YOU WANT TO UPSKILL HERE IS WHAT YOU NEED TO
informational · end
CERT WEEK ENDS ON THE 13TH OF MAY SO I WOULD
informational · end
DONE AS SOON AS POSSIBLE.
Transcript
If you have ever thought about doing marketing certificates like these, you need to go to HubSpot Academy. They have free certifications on email marketing, social media marketing, paid ads, inbound marketing, anything that you've ever wanted to learn about. And what I've just found out by reading their website is that for every certification that you do for free, they will donate $5 to the Clontarf Foundation. Most of these certifications are less than four hours and you can do it at your own pace. So if you want to upskill, here is what you need to do. Create an account. I'll put a link in my bio. Start your certification course as soon as possible, and pass your exam before May 13. Best week ends on the May 13, so I would try and get one done as soon as possible.