Viral Hooks
Trending short videosPink lip balm with strawberry ice cream
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@summerfridays

Instagram · Carousel

@summerfridays It’s official, Strawberry Soft Serve Lip Butter Balm is back Here for the summer, this limited-edition flavor has a baby pink shade, strawberry sweetness and buttery hydration in every swipe. Coming soon July 6th @sephora app July 7th SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @sephoramiddleeast @revolve @cultbeauty July 10 Sephora at @kohls July 28th @meccabeauty September 7th @amazon

View original on Instagram

Performance

Views
853.9K
Likes
56.9K
Comments
517
Engagement
6.7%
Outlier
23.7×

Video #34973 · Carousel

Pink lip balm with strawberry ice creamfrom @summerfridays

[01]

Overview

A high-quality product shot for Summer Fridays' Strawberry Soft Serve Lip Butter Balm. The image features the product tube next to a pink soft-serve ice cream cone topped with a fresh strawberry, all set against a clean, off-white background to announce the product's return for the summer.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseAesthetic PairingThemed Announcement
Elements
Thematic StagingSolid Color BackgroundMinimalist Layout
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

It’s official, Strawberry Soft Serve Lip Butter Balm is back

Visual hook · 65%

A clean, aesthetic composition featuring a pink lip balm tube juxtaposed with a perfectly swirled pink ice cream cone and a vibrant red strawberry, creating an immediate and appealing visual connection to the product's flavor.

[06]

Hook template

Steal this for your own video

Place your [product] next to a [real-world object that mirrors its flavor, scent, or texture] against a [clean background color that matches the product's palette] to make the viewer taste or feel it before they read a single word.

  • — Place your vanilla body lotion next to a split vanilla bean pod and a soft cream swatch against a warm ivory background to make the viewer smell it instantly.
  • — Place your watermelon energy drink next to a freshly sliced watermelon wedge against a bright coral background to sell the flavor before the copy lands.
  • — Place your honey lip scrub next to a dripping honeycomb shard against a golden amber background to make the texture feel edible on sight.

Themes

  • Summer
  • Sweetness
  • Hydration
  • Beauty

Techniques

  • Product Photography
  • Thematic Staging
  • Minimalism

Trends

  • Aesthetic Product Shots

Post caption

It’s official, Strawberry Soft Serve Lip Butter Balm is back Here for the summer, this limited-edition flavor has a baby pink shade, strawberry sweetness and buttery hydration in every swipe. Coming soon July 6th @sephora app July 7th SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @sephoramiddleeast @revolve @cultbeauty July 10 Sephora at @kohls July 28th @meccabeauty September 7th @amazon

Pink lip balm with strawberry ice cream | Viral Hooks