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Trending short videosAesthetic lip balm product showcase
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@summerfridays

Instagram · Carousel

@summerfridays Four craveable flavors, one limited-edition set. 🍰🍓🌺🍒 The Lip Butter Balm Minis are back with Birthday Cake, Strawberry Soft Serve, Pink Guava and Cherry four best-selling shades, all together in the perfect on-the-go size. Collect your favorites for a mini treat on repeat Shop early on the @sephora app September 14th Coming soon September 15 @sephora @sephorauk Sephora EU @sephoramiddleeast SummerFridays.com @revolve @cultbeauty @spacenk September 25 @kohls October 13 @meccabeauty November 16 @amazon

View original on Instagram

Performance

Views
696.9K
Likes
46.5K
Comments
223
Engagement
6.7%
Outlier
19×

Video #41681 · Carousel

Aesthetic lip balm product showcasefrom @summerfridays

[01]

Overview

A professional product photograph for the brand Summer Fridays, showcasing a limited-edition set of four flavored lip butter balms. The products are creatively arranged in a bowl with ingredients that represent their flavors—birthday cake, strawberry, pink guava, and cherry—to visually communicate the product's appeal and theme.

[03]

Related videos

[04]

Classification

Format
Concepts
Product ShowcaseAesthetic Pairing
Elements
Mood LightingSolid Color BackgroundShallow Depth of Field
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 35%

Four craveable flavors, one limited-edition set. 🍰🍓🌺🍒

Visual hook · 65%

A vibrant and aesthetically pleasing composition featuring beauty products artfully arranged with their corresponding flavor ingredients like cake, fruit, and frosting. The unusual combination of cosmetics and food, along with the rich colors and textures, creates an immediate visual appeal and sense of indulgence.

[06]

Hook template

Steal this for your own video

Arrange [product] in a [container or surface] surrounded by [real-world ingredients or objects that represent the product's theme] to visually sell the [benefit or concept] before a single word is read.

  • — Arrange scented candles in a wooden crate surrounded by real cinnamon sticks, dried oranges, and pine cones to visually sell the cozy seasonal mood before a single word is read.
  • — Arrange protein powder flavors on a marble slab surrounded by real chocolate chunks, peanut butter, and fresh strawberries to visually sell the taste experience before a single word is read.
  • — Arrange craft hot sauces in a skillet surrounded by fresh chilis, garlic cloves, and lime halves to visually sell the bold flavor story before a single word is read.

Themes

  • indulgence
  • sweetness
  • beauty
  • product launch

Techniques

  • still life photography
  • thematic staging
  • color harmony
  • food styling

Trends

  • aesthetic product photography
  • ingredient-focused marketing

Post caption

Four craveable flavors, one limited-edition set. 🍰🍓🌺🍒 The Lip Butter Balm Minis are back with Birthday Cake, Strawberry Soft Serve, Pink Guava and Cherry four best-selling shades, all together in the perfect on-the-go size. Collect your favorites for a mini treat on repeat Shop early on the @sephora app September 14th Coming soon September 15 @sephora @sephorauk Sephora EU @sephoramiddleeast SummerFridays.com @revolve @cultbeauty @spacenk September 25 @kohls October 13 @meccabeauty November 16 @amazon

Aesthetic lip balm product showcase | Viral Hooks