Viral Hooks
Trending short videosAesthetic pink lip balm product shot
S

@summerfridays

Instagram · Carousel

@summerfridays Sugar Plum 🍇 A sheer berry shade with sugar plum sweetness, delivering lips with buttery hydration and a soft wash of color. available now at @sephora and SummerFridays.com

View original on Instagram

Performance

Views
891.4K
Likes
59.4K
Comments
2.5K
Engagement
6.9%
Outlier
11.7×

Video #43223 · Carousel

Aesthetic pink lip balm product shotfrom @summerfridays

[01]

Overview

A high-quality studio photograph showcasing the Summer Fridays 'Sugar Plum' Lip Butter Balm. The product tube is artfully arranged in a silver bowl filled with sugar-coated, plum-colored spheres, all set against a soft pink gradient background to promote the product.

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Related videos

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Classification

Format
Concepts
Product ShowcaseAesthetic PairingVibe Showcase
Elements
Thematic StagingSolid Color BackgroundMood LightingIntimate Close-Up
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

Sugar Plum 🍇

Visual hook · 85%

A strong monochromatic pink and mauve color scheme combined with a satisfying textural contrast between the smooth product tube and the crystal-sugar-coated spheres, creating a visually appealing and high-end aesthetic.

[06]

Hook template

Steal this for your own video

Place [featured product] in [reflective container] among [matching textured objects], against a soft background in the same color family; frame close to contrast its smooth surface with their texture.

  • — Place a lip balm tube in a silver bowl among pink sugar-coated spheres, against a soft pink background; frame close to contrast its smooth surface with their texture.
  • — Place a ceramic mug in a silver bowl among blue textured spheres, against a soft blue background; frame close to contrast its smooth surface with their texture.
  • — Place a candle jar in a silver bowl among green textured spheres, against a soft green background; frame close to contrast its smooth surface with their texture.

Themes

  • Aesthetics
  • Self-care
  • Indulgence
  • Minimalist Luxury

Techniques

  • Product photography
  • Thematic staging
  • Monochromatic color scheme
  • Texture contrast

Trends

  • Aesthetic product flat lay
  • Monochromatic branding

Post caption

Sugar Plum 🍇 A sheer berry shade with sugar plum sweetness, delivering lips with buttery hydration and a soft wash of color. available now at @sephora and SummerFridays.com