@kathrynlturner
TikTok · Speaker address
@kathrynlturner Hi everyone, I’m Kathryn Turner. I am the Director of Product Development at @M&S Food. I am delighted to kick off my social media journey, and share my hidden gems in the M&S Foodhall. 👋 #mands #productdevelopment #marksandspencersfood #kathrynturner
Performance
Video #28151 · Speaker address
[01]
The creator, Kathryn, introduces herself as the Director of Product Development at M&S. She explains her role and team, then shares her long history with the company since 1995, recounting two key product launches from her career—Teletubby Toast and the 'Count on us' range—using image overlays to illustrate them. She concludes by welcoming viewers to her new social media journey and promising to share hidden gems from the M&S Foodhall.
[02]
[03]
762.3K895.8×Hype video montage of person@maxsdumbedits · Character Profile
3.1M4895.1×Brand director showcases new products@kathrynlturner · Product Showcase
1.4M2037.3×Brand director showcases nostalgic products@kathrynlturner · Brand Showcase
1.5M487.6×Expert showcases new store products@kathrynlturner · Product Showcase
1.4M2745.4×Brand expert store product tour@kathrynlturner · Showcase
1.1M1372.7×Director shares top product picks@kathrynlturner · Value Vlog
320.6K473.5×Brand insiders explain food trends@kathrynlturner · Behind The Scenes
1.7M857.4×Food developer reveals product secrets@kathrynlturner · Behind The Scenes
136K174.1×Creator finds new product in-store@waitrose · Behind The Scenes
1.8M1148×Behind the scenes product reveal@kathrynlturner · Behind The Scenes
339.8K1.9×Brand mascots announce global expansion@official_percypig · Brand Mascot Campaign
944.5K3.4×Founder's journey from start to success@gracebeverley · Origin Story[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 55%
Hi. I'm Catherine, director of product development at M and S.
Visual hook · 45%
A woman stands directly in front of the prominent 'M&S SIMPLY FOOD' store entrance, immediately establishing brand context and authority.
[06]
Steal this for your own video
I'm the at — here's what I actually do behind the scenes.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to the camera that immediately states the speaker's name, high-level role, and affiliation, establishing instant authority.
Payoff
The Mission Statement: A clear articulation of the value proposition for the audience, stating the purpose of the social media channel and creating an open loop by promising to share exclusive, 'hidden' information in the future.
[08]
The structural pattern this video runs on
Framework
The Insider's Introduction
To establish a person as a credible and relatable expert with insider knowledge, creating a compelling reason for the audience to follow for future content by proving past success and promising future value.
The Authority Stack
To build on the initial hook by detailing the scope of the speaker's expertise and the team they lead, solidifying their position as a knowledgeable figure.
The Veteran's Proof
To establish deep experience and institutional knowledge by stating a long tenure with the organization, adding a layer of historical credibility.
The Humanizing Anecdote
To make the expert relatable and memorable by sharing a specific, often quirky or nostalgic, story from their early career, supported by a visual aid.
The Legacy Showcase
To demonstrate tangible, lasting impact by highlighting a successful, long-running project, proving their contributions are significant and enduring, also supported by a visual aid.
Hi everyone, I’m Kathryn Turner. I am the Director of Product Development at @M&S Food. I am delighted to kick off my social media journey, and share my hidden gems in the M&S Foodhall. 👋 #mands #productdevelopment #marksandspencersfood #kathrynturner
Hi. I'm Catherine, director of product development at M and S. So I work with 80 amazing foodies made up of product development, chefs, and then the trend team who rank trends all over the world. So I've worked for Marks and Spencer since tier. My first job was in groceries and bakery as a product developer, and one of the first products I ever launched was Teletubby worst made with croissant dough, and then we pipe the face with the same dough that makes the cross on a hot cross bun. And they went wild. That was quickly followed by our count on us range, which is still around today. So a range of products with calorie counted and under 3% fat. We launched that back in the day with Rosemary Connolly, and it's still around today. Welcome to my social media journey. I cannot wait to show you some of the hidden gems in the food hall.