@kathrynlturner
TikTok · Speaker address
@kathrynlturner All the way from the 80s, we have reintroduced 4 NEW Chocolate bars. Sparks, Now, Jet and my favourite the Coconut Grove - alongside many more sweet treats! 🍫🍬 #kathrynturner #marksandspencer #productdevelopment #kathrynsigneditoff #coconutgrove
Performance
Video #38001 · Speaker address
[01]
The creator, the Director of Product Development at M&S Foods, introduces herself outside a store and invites viewers in to see new sweet treats. She walks through the aisles, first showcasing a new mini version of a popular chocolate bar and a new dark chocolate mint bar. She then moves to the candy section to introduce a new texture of Percy Pig sweets, describing their flavor and marshmallow-like feel. Finally, she announces the reintroduction of four nostalgic chocolate bars from the 1980s, highlighting her personal favorite, the Coconut Grove bar.
[02]
[03]
1.4M2037.3×Brand director showcases nostalgic products@kathrynlturner · Brand Showcase
3.1M4895.1×Brand director showcases new products@kathrynlturner · Product Showcase
1.7M1918×Product developer shares origin story@kathrynlturner · Origin Story
1.7M857.4×Food developer reveals product secrets@kathrynlturner · Behind The Scenes
320.6K473.5×Brand insiders explain food trends@kathrynlturner · Behind The Scenes
1.1M1372.7×Director shares top product picks@kathrynlturner · Value Vlog
136K174.1×Creator finds new product in-store@waitrose · Behind The Scenes
1.4M2745.4×Brand expert store product tour@kathrynlturner · Showcase
762.3K895.8×Hype video montage of person@maxsdumbedits · Character Profile
1.8M1148×Behind the scenes product reveal@kathrynlturner · Behind The Scenes
339.8K1.9×Brand mascots announce global expansion@official_percypig · Brand Mascot Campaign
1.4MWoman reacts to viral chocolate video@keilapachecoeats · Reaction[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 55%
Hi. I'm Catherine, director of product development at M and S Foods. This week, we've got loads of new sweet treats, so let's go inside.
Visual hook · 45%
A wide establishing shot of the creator standing in front of the large, modern entrance of an M&S Simply Food store, immediately setting the context and brand.
[06]
Steal this for your own video
I'm the at , and here's what's this .
[07]
The promise the opener makes, and how the video pays it back
Hook
The presenter establishes their expert credentials and clearly states the video's purpose: to reveal a collection of new items, creating an immediate sense of insider access.
Payoff
The viewer is left with a comprehensive overview of new offerings and a strong, personalized recommendation, creating a desire to seek out the products.
[08]
The structural pattern this video runs on
Framework
The Insider's Showcase
An authority figure guides the audience through a curated list of new and updated products, segmenting the presentation to appeal to different user types and leveraging personal endorsement and nostalgia to build desire.
The Familiar Upgrade
Address an existing fan base by presenting a simple, desirable variation of a beloved product, offering an easy and immediate point of connection.
The Niche Specialist
Target a specific sub-group of the audience with a specialized product that caters directly to their refined tastes, making them feel seen and understood.
The Brand Innovation
Showcase a significant evolution or new feature for a flagship product line, detailing the sensory experience to create desire for something entirely new.
The Nostalgic Revival
Reintroduce a collection of classic, discontinued items from a past era to tap into the powerful emotion of nostalgia and create excitement for their return.
The Personal Endorsement
Conclude by singling out one item as a 'personal favorite,' providing a detailed, passionate description that serves as a strong, trustworthy final recommendation.
All the way from the 80s, we have reintroduced 4 NEW Chocolate bars. Sparks, Now, Jet and my favourite the Coconut Grove - alongside many more sweet treats! 🍫🍬 #kathrynturner #marksandspencer #productdevelopment #kathrynsigneditoff #coconutgrove
contextual · beginning
CHOC MARKS SALTED BLOND CHOCOLATE, PISTACHIO, SOUR CHERRY BLEND & CORNFLAKES
contextual · beginning
DARK CHOCOLATE WITH MINT 83%
contextual · middle
percy pig head in the clouds
contextual · middle
Sparks
contextual · middle
JET
contextual · middle
NOW!
contextual · middle
Coconut Grove
Hi. I'm Catherine, director of product development at M and S Foods. This week, we've got loads of new sweet treats, so let's go inside. So for everybody that loves our salted blonde chocolate bar in chalk marks, we've got a baby one. Love that one. And then for all you 85% dark chocolate eaters, we have launched the incredible dark chocolate with best, and it's literally just got mint oil in it. Absolutely love that. And the other product you need to know about is a new Tier line. So Percy was invented in 1992, and we best launched a brand new texture for Worse. Head in the clouds for flavor, think marshmallow meets berries and cream, and the texture of pillowy marshmallow, and it's coated in sugar. They're absolutely delicious. And we've reintroduced four amazing bars from the nineteen eighties, all using fair trade chocolate. So we've got the Rank bad, we've got the Now bar, we've got the Jet bar, and my personal favorite is the Coconut Grove. Really thick, creamy milk chocolate with a sweet coconut filling. I absolutely love