@abigailcanfieldd
TikTok 路 Prop Yap
@abigailcanfieldd Omg NYX & M&Ms collab??!馃拫馃憖馃拝馃徏 @NYX Professional Makeup #nyxcosmetics #makeupchallenge #drugstoremakeup #blindbag #blindbagunboxing
Trending short videosBlind bag makeup unboxing review
The edit1 shot 路 1 text
Shots Text1:37
Performance
- Views
- 226.7K
- Likes
- 23.9K
- Comments
- 163
- Engagement
- 10.6%
- Outlier
- 30.2脳
- Length 路 15 May 2026
- 1:37
Video #28790 路 Prop Yap
Blind bag makeup unboxing reviewfrom @abigailcanfieldd
[01]
Overview
The creator unboxes three NYX x M&M's 'blind bag' matte lip balms, expressing her hopes and fears for which colors she'll get. She tries on each color she receives (brown, orange, and blue), providing her first impressions on the scent, texture, formula, and final look of each product. She concludes by sharing her excitement about getting the blue one she wanted, even if the color isn't wearable.
[02]
Simple outline
- 1State desired outcome
- 2Reveal non-desired outcome
- 3Evaluate the outcome
- 4Reveal desired outcome
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook 路 35%
NYX x M&Ms blind bags??
Verbal hook 路 25%
Girl, please don't embarrass me.
Visual hook 路 40%
The creator makes an expressive, scrunched-up face while actively struggling to tear open a brightly colored product package, creating immediate action and curiosity.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Immediately introduces a product with a randomized 'surprise' element, creating instant curiosity about the potential outcomes.
Payoff
The creator has a highly emotional and celebratory reaction to the final reveal, validating the viewer's investment in the journey and ending the video on a peak emotional high.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Gacha Gauntlet
Systematically revealing a series of randomized items while chasing a specific, pre-declared 'grail' item. The narrative tension comes from the luck of the draw and whether the creator will achieve their stated goal.
- 1
The Quest Declaration
The creator explicitly states the specific item they hope to get and the item(s) they hope to avoid. This frames the unboxing as a mission with clear success/failure conditions for the audience to invest in.
- 2
The Baseline Reveal
The first item revealed is typically not the desired one. This establishes the difficulty of the quest, provides a baseline for product evaluation, and manages viewer expectations.
- 3
The Wildcard Reveal
A second, unexpected item is revealed. This result is neither the ultimate win nor the feared loss, serving to heighten the tension and suspense for the final attempt.
- 4
The Climactic Reveal
The final item is revealed, delivering the narrative payoff by successfully achieving the stated goal. This creates a moment of high emotional release and satisfaction.
Themes
Techniques
Trends
Post caption
Omg NYX & M&Ms collab??!馃拫馃憖馃拝馃徏 @NYX Professional Makeup #nyxcosmetics #makeupchallenge #drugstoremakeup #blindbag #blindbagunboxing
Text overlays
title 路 beginning
NYX x M&Ms blind bags??
Transcript
Girl, please don't embarrass me. I've always wanted to do a blind box makeup unboxing. These are from NYX M and M Smushy Surprise better lip balm. Seven flavors and one rare find. And one rare find. It's me. Really, really want the blue one. I think I might cry if I get the green. My nose is okay. We're going in. Bro, I literally knew I was gonna get the brown one. I don't like a brown lip on me, but really cool packaging though. These are at Walmart. See how it smells first. Oh, it smells like chocolate. Hey, genius. Oh, she's thick. She thick too. Oh, wow. Oh, it feels like giving cloud mousse texture. It's giving a mousse mousse texture. Formula? Amazing. Actually, I kinda like it. It's really, like, soft on the lips and I like that even though it's matte, it's not, like, giving me, like, crinkles in my lips. If I get green, I'm literally gonna turn the camera off. Oh my god. I got orange. Okay. Well, this is crazy. They all just smell like the regular M and M, but is it actually Yeah. Okay. Oh. Oh. Okay. The brown one's not looking so bad anymore. Like, they're very soft rank, like, hydrating on the lips, but someone else is coming to you, but I don't think it's mine. Am I gonna get blue? I'm probably gonna get like yellow or something crazy. I'm gonna close my eyes this time. Girl, please don't embarrass me. You can look first. Wait, I'm scared. I just forgot the green one just I got the blue one. Wait, I got the blue one. Wait. It's literally like electric blue. Oh. She is like no blue. I think this is the bluest the truest blue lip product I've ever had on my lips. And it feels like the way like a blurring primer feels. Okay. Yeah. Like the color is not super cute, but I just want to try it. Okay. Best. This is so fun.