The speaker argues that going out to dinner has become a low-status activity. He illustrates this with a story of an expensive, superficial date, then claims the elite now favor a lifestyle of intermittent fasting and light, healthy meals, influenced by wellness trends and weight-loss drugs. He explains how this shift, combined with soaring food prices and reliance on low-quality suppliers like Sysco, is causing a crisis in the restaurant industry, and concludes by applying Georg Simmel's theory of fashion cycles to explain how dining out has lost its cultural cachet.
Post caption
Households earning more than $100k drive nearly 60% of all restaurant spending, but increasingly are
a. eating less
b. believe what they’re eating isn’t worth the money (restaurant costs are rising at 2x inflation)
The ripple effects on culture, commerce and relationships are bigger than we can comprehend
Transcript
Going to dinner has become low status. You're on a date in cursed Boston. You met Alyssa on the new Hinge AI. She's a comms lead at Blackrock. She's hot, a little evil, and you've been looking forward to this. $240 later, you're talking about reels over a ponzu yuzu and elevated chicken fingers. Add caviar for just a $120 more. And somewhere between the second cocktail and the Sysco truffle phone, you start to wonder, is this what the people you actually look up to do? It's not. The elite largely are not in restaurants. Not right no. Not like this. In SoCal, the unofficial regimen has quietly become coffee for breakfast, intermittent fast through a reasonable lunch, goop kitchen, Erewhon, organic oren, then veggie sticks or a shared app and a glass of wine for dinner. Appetites, literally and socially, are shrinking. And whether it's RedEdge or Zepetite or Ozempic or pure self control, mostly the first three, the effect is the same. The LA restaurant scene is a bloodbath, and it's becoming like this in every tier one or two market that's health conscious, not just because of regulation, because the people with the most cultural poll and the most money are eating less, spending less on food and spending more elsewhere. Economics have gotten strange on both ends. The tier burger and the $31 salad have now infiltrated tier two cities. Operators are getting crushed too. Cisco slop is everywhere because everything else is comically expensive. Consumers opting out because the prices don't make sense. Europe might be increasingly primitive, but at least a glass of wine is under $20. We'll eat out when we tour the old world in the summer. The mythical $28 lunch that Gen z supposedly spends so much on looks like a steal when it's the only real meal of the day. George Simmel wrote about fashion as a cycle, but these cycles are in everything we consume now. Elites adopt something to distinguish themselves, the middle class adopts it, and the elite abandon it the moment it's accessible. This is what happened no restaurants. The tasting menu, the natural wine list, the farm to table narrative, it feels sloppy now. When everyone's overspending on something that's kind of mid, the signal changes. But for the first time, I'm not quite sure what comes next.