@jordanrogers
Instagram · Greenscreen Talking Head
@jordanrogers The World Cup battle is fought off the pitch by many brands: here’s a few that have stood out to me : @erling is a clear winner but @dbjourney w/ the Norway suitcases @levis owning the challenge of their logo, @heinz for the Penalty packets & @airtransat with a brilliant pricing strategy. #worldcup #sportsmarketing
Performance
Video #36216 · Greenscreen Talking Head
[01]
The creator, a marketing expert, presents a listicle of four standout marketing campaigns from the World Cup. He breaks down the strategies of Norway/DB Journey, Levi's clever response to logo restrictions, Heinz's 'Penalty Packets,' and Air Transat's comparative billboard ads, explaining why each was a marketing win.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Who Won the Marketing World Cup ?
Verbal hook · 25%
Who's won the marketing battle off the pitch in the World Cup?
Visual hook · 30%
A multi-panel visual collage showing a man in a cowboy hat, a covered stadium sign, and Heinz packets, creating immediate visual intrigue and curiosity about the connection between the disparate images.
[06]
Steal this for your own video
Who really won the for ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, framing question that establishes the video's theme (e.g., 'Who won X?'), immediately followed by a rapid-fire preview of the items to be discussed, creating an agenda and sparking curiosity.
Payoff
A direct call-to-action that invites the audience to contribute their own examples or vote on their favorite, extending the conversation into the comments section.
[08]
The structural pattern this video runs on
Framework
The Category Champions Breakdown
Presenting a curated list of top-tier examples within a specific niche, with each example demonstrating a different strategy for success. The creator acts as an expert curator, breaking down why each 'champion' deserves its spot.
The Frontrunner Example
Present the most obvious or personality-driven winner. This beat establishes credibility by starting with a well-known or easily understood success story and its surrounding ecosystem.
The Adversity Pivot
Showcase an example that succeeded by cleverly navigating a major limitation or turning a negative into a positive. This demonstrates strategic thinking and problem-solving under pressure.
The Guerrilla Tactic
Highlight an example that successfully connected to the main topic without being an official or direct participant. This showcases creative, 'outsider' thinking and clever brand association.
The Value Proposition Play
Present an example that succeeded by challenging a common assumption or leveraging a customer pain point to create a simple, compelling comparison. This provides a fresh, data-driven perspective.
The World Cup battle is fought off the pitch by many brands: here’s a few that have stood out to me : @erling is a clear winner but @dbjourney w/ the Norway suitcases @levis owning the challenge of their logo, @heinz for the Penalty packets & @airtransat with a brilliant pricing strategy. #worldcup #sportsmarketing
title · beginning
Who Won the Marketing World Cup ?
Who's won the marketing battle off the pitch in the Worse Cup? Norway, Levi's, Heinz, and Airfare. Let's jump in. The darling of the World Cup off the pitch is Erling Haaland. The guy is incredible on the pitch. He seems really down to earth off the pitch. The Norway fans have taken over everywhere from Miami to Tier Square. When the Norwegian tier started their journey with a team photo dressed up like this, we had to know we were in for a treat. And while Holland's handbags get a lot of attention, the suitcases just below are a real win for them as well. Last year, Erling Holland's invested in DB Journey, and they were able to secure Norway with these custom suitcases. This is a huge win for a smaller company who's doing great work. Next up is Levi's. If you work in marketing long enough, you know that when things go wrong, that's when the job starts. FIFA has really strict guidelines for their stadium signage. And while Levi's is the title sponsor of the San Francisco Stadium, they were not allowed to have their logo shown during the Worse Cup. So they completely owned it and just started changing their handle to that logo. All of their content, they just totally leaned into not being able to show that logo. They did fit checks outside the World Cup and yes their logo to cover people's mouths. Best an absolutely incredible execution for a company making the most out of a tough situation. Hines, I was not familiar with your game creating the yellow and the red card penalty packet. Incredible way to tap into the World Cup energy without having to be an official FIFA sponsor. And last better certainly not least, a Canadian airline company tapped into the sentiment around how expensive World Cup tickets were. And they created these great billboards where it would cost $3,000 to watch France, but you could go for $750 to actually see Rank, the country. They did this with multiple countries like Mexico and more. Just an incredible simple campaign that is really brilliant. Let me know which one is your favorite and which ones I missed.