Viral Hooks
Trending short videosCelebrity beauty product ad campaign
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@sunniesface

Instagram ยท Carousel

@sunniesface The Scent of Color. Starring @lizasoberano for ๐—ฆ๐˜‚๐—ป๐—ป๐—ถ๐—ฒ๐˜€ ๐—™๐—ฟ๐—ฎ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ. She wears ยน SUNNIES PINK ยฒ SUNNIES YELLOW ยณ SUNNIES BLUE โด SUNNIES GREEN โต SUNNIES BEIGE โถ SUNNIES RED โท SUNNIES CREAM โธ SUNNIES BROWN ๐—ฆ๐˜‚๐—ป๐—ป๐—ถ๐—ฒ๐˜€ ๐—™๐—ฟ๐—ฎ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐Ÿฌ๐Ÿด.๐Ÿฌ๐Ÿด.

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The edit1 shot ยท 2 text
Shots Text

Performance

Views
1.7M
Likes
115.2K
Comments
741
Engagement
6.7%
Outlier
1249.3ร—

Video #36887 ยท Carousel

Celebrity beauty product ad campaignfrom @sunniesface

[01]

Overview

This is a promotional photo for a new product line from the brand Sunnies, featuring celebrity Liza Soberano. The image highlights the 'SUNNIES PINK' product with a corresponding makeup look, serving as an advertisement for an upcoming product launch.

[02]

Simple outline

  1. 1Brand name as anchor
  2. 2Product variant as focus
  3. 3Thematic visual as mood

[03]

Related videos

[04]

Classification

Format
Concepts
Product PromoBrand ShowcaseInspo Lookbook
Elements
Text OverlayIntimate Close-UpProduct PlacementMood Lighting

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook ยท 35%

SUNNIES PINK

Verbal hook ยท 25%

The Scent of Color.

Visual hook ยท 40%

A striking, high-quality studio portrait of a celebrity making direct eye contact. The monochromatic pink color scheme, from the heavy blush on her cheeks to the product she's holding, creates a strong, cohesive, and aesthetically pleasing visual hook.

[06]

Hook template

Steal this for your own video

A [monochromatic color] head-to-toe [aesthetic theme] shot โ€” [subject] holding [product] with everything in the frame matching the same shade.

  • โ€” A head-to-toe red aesthetic shot โ€” a model holding a cherry lip gloss with everything in the frame matching the same crimson shade.
  • โ€” A head-to-toe green aesthetic shot โ€” a chef holding a matcha latte with everything in the frame matching the same earthy green shade.
  • โ€” A head-to-toe black aesthetic shot โ€” a designer holding a luxury fragrance bottle with everything in the frame matching the same deep obsidian shade.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

A single, visually arresting image that establishes a specific color story and mood, featuring a model and a product.

Payoff

The image itself is the payoff, delivering a clear, aesthetically pleasing association between the brand, the product variant, and a specific mood. The call-to-action is implied or exists in the caption.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Thematic Product Spotlight

To introduce individual items from a collection using a highly stylized, repeatable visual template. Each post acts as a self-contained advertisement that, when combined with others in the series, creates a cohesive and aesthetically pleasing campaign grid.

  1. 1

    The Monolithic Statement

    This single slide serves as the entire narrative. It uses a high-quality portrait to visually define the identity of one specific item in a collection. The text overlays act as a direct label, splitting the brand name and the product variant for visual balance and emphasis.

Themes

  • Beauty
  • Minimalism
  • Femininity
  • Brand identity

Techniques

  • Studio lighting
  • Portrait photography
  • Color coordination
  • Shallow depth of field

Trends

  • Monochromatic makeup
  • Clean aesthetic

Post caption

The Scent of Color. Starring @lizasoberano for ๐—ฆ๐˜‚๐—ป๐—ป๐—ถ๐—ฒ๐˜€ ๐—™๐—ฟ๐—ฎ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ. She wears ยน SUNNIES PINK ยฒ SUNNIES YELLOW ยณ SUNNIES BLUE โด SUNNIES GREEN โต SUNNIES BEIGE โถ SUNNIES RED โท SUNNIES CREAM โธ SUNNIES BROWN ๐—ฆ๐˜‚๐—ป๐—ป๐—ถ๐—ฒ๐˜€ ๐—™๐—ฟ๐—ฎ๐—ด๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐—ฟ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐Ÿฌ๐Ÿด.๐Ÿฌ๐Ÿด.

Text overlays

  • branding ยท photo_0

    SUNNIES

  • informational ยท photo_0

    PINK