@rarebeauty
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@rarebeauty A new kind of matte. Coming April 2.
Trending short videosPerson holding custom brand newspaper
The edit1 shot · 3 text
Shots Text
Performance
- Views
- 754.7K
- Likes
- 50.3K
- Comments
- 737
- Engagement
- 6.8%
- Outlier
- 2×
Video #21333 · Carousel
Person holding custom brand newspaperfrom @rarebeauty
[01]
Overview
The photo serves as a creative teaser for a new Rare Beauty makeup product ('Modern Matte'), using a custom-printed newspaper prop in a relatable NYC subway environment to build hype for an upcoming launch date.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 35%
Rare News MODERN MATTE
Verbal hook · 25%
A new kind of matte. Coming April 2.
Visual hook · 40%
The juxtaposition of a high-fashion, custom-printed celebrity newspaper being casually held while swiping a bright yellow MetroCard at a gritty NYC subway turnstile.
Themes
Techniques
Trends
Post caption
A new kind of matte. Coming April 2.
Text overlays
title · photo_0
Rare News MODERN MATTE APRIL 2, 2026 NEW YORK CITY
contextual · photo_0
MetroCard
contextual · photo_0
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