Marketing expert redesigns Stanley emailfrom @wellcopymax

Transcript

Needs to fire their marketing team. Hydro Flask has gone the corporate route and now they're boring. And best, Stanley has such a huge opportunity to have some personality in their marketing. But instead, they're turning just like Hydro Flask by sending emails like this. Let's differentiate them a best. Watch me write and design an email for Stanley. Alright. Here we are designing the platform Figma. We start off with the frame rank then we're gonna outline the email here. We just wanna bring a ton of life to the and try to really go after the younger demographic of women. Now it starts lame no, but bear with me. We start with for the hydration queen, and then we have a lot of fun with this body copy here. You can read it. We add a cool background right here to bring some life to the hero section. Here we're adding a button up at the top of the email. It really helps with click rank. Then we do a custom font. We add a queen emoji to the queen's thing to bring it some life. Then for the hero image, did like a scrapbook vibe for summer. Then we needed to make a transition into the bridge section, so we add a little swirly. And I wanted to add some education. People love to learn. So we say people on average drink 27% more water when they carry a cup. Then we highlight some benefits of hydration to make people be like, oh shoot. Well, you know, maybe I should get a cup right now. Then we have fun with product section saying a Stanley for every occasion. Then we highlight different, events like for the hot girl walk, for the yoga girlies, for the poolside princess, and then for the happy hour queen. Here we are adding some finishing touches with a gradient bad a better section and then a footer with category buttons in case somebody didn't like any of those products, they can keep browsing. We're all set. Now we're gonna upload this into Omnisend to be sent. All you have to do is use the slice feature inside of Figma and download all these images as JPEG. These are large file sizes no we need to upload to a platform like I Love Tier, which is gonna compress these images, and it did it 50% for us. Now we have images that are gonna load faster for the customer. Here's us inside of Omnisend. Here's just me building out the email. You start off with a template, and then you can adjust everything right here. You see me dragging columns, then images, and then duplicating it all throughout. Now what we have to do is upload in our compressed images into into these blocks. It's okay in 2025 to have full image emails as long as we add these alternative best and then the links to every single slice. Now we're all set and it's ready to go. Let me know what you think.