Explaining a brand's cultural historyfrom @gsnwilliams

Transcript

Raiders might have some of the best branding in all of sports. Because even if you've never watched an NFL game in your life, you've probably seen this logo. Growing up in Australia, before I even knew what the Raiders were, I was a fan. I saw people wearing their hats everywhere, and they were stocked in Culture King, so I thought they were cool. And that's when I realized the real power of brand identity. You see, the Raiders started in Oakland in the nineteen sixties, but the team's tough identity took shape when Al Davis arrived in 1963. He changed the colors to silver and black and built the team around an aggressive style of football. And by the seventies, they'd become one of the most feared teams. So when the team moved to Los Angeles in 1982, it arrived with an identity that was already seen as rebellious. And by the late nineteen eighties, NWA started repping the team. You had Ice Cube and Eazy Yee and the rest of the group wearing Raiders caps and jackets. And this led to a massive influx of people buying Raiders gear all over America. And you could take so much of this stuff from decades ago and still wear it today without it feeling dated. And there aren't that many sports teams where you can wear the logo without anyone assuming that you actually watch the sport. And I think that's the biggest compliment that you can give to the Raiders branding.